In today’s digital marketplace, the weight of online reviews can make or break a local business. The 2016 Local Consumer Review Survey by BrightLocal shines a spotlight on the significant role reviews play in shaping consumer opinions. The results are crystal clear: online reviews are not just a nice-to-have; they are essential for any business looking to thrive.
The Power of Online Reviews
“84% of people trust online reviews as much as a personal recommendation.” That’s a staggering statistic that underscores the importance of maintaining a positive online reputation. Consumers are savvy, and they often turn to the experiences of others when deciding where to spend their hard-earned money.
Additionally, “74% of consumers say that positive reviews make them trust a local business more.” It’s simple—more positive reviews lead to more trust, which ultimately drives more foot traffic and sales. With nearly 54% of people visiting a business's website after reading positive reviews, the path from review to conversion is clear.
Frequency of Search and Review Reading
The survey reveals that 53% of consumers search for local businesses at least once a month, a noticeable jump from previous years. And when they search, 91% read online reviews to gauge the quality of a business. That means if you’re not actively managing your online presence, you’re missing out on opportunities to connect with potential customers.
As Rosie Murphy noted, “7 out of 10 consumers will leave a review if they're asked to.” This presents a golden opportunity for businesses to engage with their customers. Simply asking for feedback can boost your review count and enhance your reputation.
Trust and Influence
So, how many reviews do consumers read before they can trust a business? The answer is surprisingly low. 90% of consumers read 10 reviews or less to form an opinion, and 68% rely on just 1 to 6 reviews. This reinforces the need for businesses to maintain a steady stream of fresh, positive reviews to capture consumer interest.
Moreover, 73% of consumers believe that reviews older than three months are no longer relevant. This emphasizes the need for businesses to keep their review pages active and to continuously solicit feedback.
The Importance of Ratings
When it comes to online reviews, star ratings are critical. A recent survey found that 58% of consumers say the star rating is the most important factor when assessing a business. If your business has a low star rating, it could deter potential customers before they even read a single review.
Conclusion: Make Reviews Work for You
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
Remember, the right reviews can elevate your brand, build trust, and drive sales. So, invest in your online reputation today—your future customers are already reading your reviews.
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