Congratulations on hitting ‘submit’ on your first Citation Builder campaign in BrightLocal! You’re probably buzzing with anticipation, eager to see how this will skyrocket your online visibility and improve your rankings. But, let’s be real—what’s next?
Here’s the scoop: the process of citation building isn’t just a quick click and done. In fact, it usually spans six to seven weeks and involves five key phases.
Phase Breakdown
Purchase Date – Day 0You make the investment. Now, let’s get down to business.
Preliminary Data Checks – Days 1-2This phase is crucial. We double-check your business information—name, address, phone number—against your website and Google Business Profile (GBP). Any discrepancies? Our experts will ping you for clarification. Remember, accuracy is key!
Submission Completion – Days 3-7Once the data checks out, we jump into action! We’ll update existing citations or create new ones from your selected sites. This phase can be slowed down by your response time, so keep an eye on your inbox.
Quality Assurance – Day 14Here’s where the magic happens. One of our Senior Submission Managers will scrutinize your campaign, ensuring every citation is spot-on. We’re talking about a second set of eyes to catch any hiccups. Plus, we handle all email verifications for you—easy peasy!
Live Listings Review – Days 35 and 49This is where patience pays off. Since citation sites vary in how quickly they publish listings, we conduct two reviews: one at two weeks and another at four weeks post-submission. You can check if Google has indexed your listing with a simple search query.
As we like to say, “Good things come to those who wait.” Just hang tight—once everything is wrapped up, we’ll send you a report detailing all the live links and updated citations.
Your Next Steps
Curious about progress? Log in and check your progress bar. After your campaign wraps, it’s essential to look for any ‘Actions Required’ in your report. Follow the instructions provided, and don’t forget to archive those alerts once you’ve tackled them!
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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