We’re in the age of visual search, and no, it’s not just another buzzword. It’s the next big thing in how consumers find what they want, especially for local businesses. But if you’re thinking visual search is the same as image search—think again. Visual search means using an image as the actual query, not just searching for images. And for local businesses? This could be a game changer.
Let’s break it down. Visual search uses computer vision technology to analyze an image and return relevant results based on what’s in the picture. No more guessing what keywords to type—your customers are snapping photos and letting Google do the work. As local businesses and marketers, this opens up new ways to connect with potential customers.
Here’s what you need to know to stay ahead of the curve.
What Exactly Is Visual Search?
Unlike a traditional image search (where you type words to find pictures), visual search flips the script. You take a picture, and Google (or whatever tool you’re using) processes the image to find relevant content, products, or businesses.
For instance, someone might snap a picture of a pair of shoes they like while shopping and use visual search to find similar items online. Imagine the potential if your local business is equipped to handle these types of searches.
"Visual search is the evolution of how people interact with technology," says Claire Carlile, local SEO expert. "It’s faster, more intuitive, and it takes the friction out of finding what you need—especially for consumers who don’t want to scroll through endless search results."
Why Visuals Matter So Much
Why do we love visuals? Well, over 50% of our brain is dedicated to processing visual information, and 65% of people are visual learners. In today’s internet culture, images matter more than ever. Pinterest, Instagram, and even your local Google search results are increasingly visual.
Here’s the kicker: In a study by BrightLocal, 60% of consumers said local search results with good images encouraged them to make a decision. That’s why local businesses need to prioritize high-quality, relevant images—they’re more than just decoration; they’re decision drivers.
Google’s Visual Search Technology: What’s Behind the Curtain?
Google’s computer vision technology is the backbone of its visual search capabilities. It’s not just about recognizing shapes or colors—it’s about understanding context. Google’s Cloud Vision API can detect objects, faces, and even read text in images. It assigns labels and categorizes the image based on what’s shown.
Take this example: a customer uploads a photo of a product, and Google sees more than just pixels—it detects objects, assigns labels, and cross-references the image with its vast database. This means your local business needs to have the right images online, because Google is reading them.
"The future of search is not just about text anymore," Claire Carlile explains. "Visual search is like giving Google a front-row seat to your products and services. Make sure your images are telling the right story."
Visual Search and User Intent: Why It Matters
Just like with text search, visual search depends on user intent. Google’s algorithms try to understand what a user wants when they upload an image. Is the person looking for information? Or are they trying to make a purchase?
Local businesses need to understand these intent categories to use visual search effectively. Whether it’s helping customers find products or answer questions, your images play a role in how you're discovered.
How Local Businesses Can Optimize for Visual Search
Make Google ‘See’ Your Business: Upload your business images into Google’s Cloud Vision API to see what Google sees. If your image isn’t processed as you want, rethink your photos.
Non-Stock, Authentic Images: Stock photos won’t cut it. Upload real images of your business, products, and services to your Google Business Profile (GBP) and website. These images will help you stand out in local searches.
Optimize Your Image Data: Use proper alt text and file names for every image. Yes, Google is getting better at reading images, but why not make it easy for them?
Add a Schedule: Keep your images updated. Have a schedule for uploading fresh photos that reflect the latest happenings in your business.
Think About the User’s Journey: Images should represent every stage of the buyer's journey—from first impressions to final purchases. Showcase what matters most to your audience.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
Comments