Google has done it again—just when we thought we had local search all figured out, they’ve introduced the Search Generative Experience (SGE). This new twist on search is set to shake up how local businesses get found online. If you’re wondering what this means for your business, don’t worry—I’ve got the lowdown right here.
So, What Exactly Is Google’s Search Generative Experience?
Let’s cut through the jargon. SGE is Google’s latest attempt to supercharge your search experience using AI. Imagine asking Google for something specific, like “best coffee shop with oat milk in Austin that also sells vegan donuts,” and getting a snapshot answer that’s as detailed as a friend’s recommendation. That’s the magic of SGE.
SGE isn’t just for complex questions, though. It works just as well for your classic “coffee shop near me” search. The difference? The results are more tailored, with additional info like reviews, services, and even follow-up questions to help refine your search.
The AI Behind the Curtain
SGE is powered by some heavy-hitting AI models, like MUM and PaLM2, which Google uses to generate these personalized search snapshots. This AI-driven approach allows users to:
Ask questions they never thought Search could answer.
Get a quick overview of a topic with links to dive deeper.
Continue the search conversation naturally.
Generate creative ideas and drafts right within the search interface.
But don’t worry—this isn’t the end of simple, straightforward searches. Even a basic query like “pizza near me” will yield detailed and relevant results, just with a little extra AI flair.
What Does SGE Look Like for Local Search?
If you’re running a local business, you’re probably wondering how this will affect your visibility. SGE changes the game by displaying search results in a colored box at the top of the page, complete with a 5-pack of businesses that’s reminiscent of the local pack we’re all used to. Each result includes a short description, sometimes highlighting customer reviews, and a map view with pinned locations.
Here’s the kicker: SGE also prompts users to ask follow-up questions, making it easier for potential customers to continue exploring options directly from the search results.
What Are the Experts Saying About SGE and Local Search?
The SEO community has been buzzing about SGE since its announcement. Amanda Jordan from RicketyRoo pointed out that the results can vary significantly between SGE and the traditional local pack. She noticed that “you get very different local business recommendations if you ask your query outright versus converse with AI.” That means SGE could offer fresh opportunities for businesses to appear in search results, even if they haven’t dominated the traditional local pack.
Joy Hawkins of Sterling Sky echoed this sentiment, noting that while there is some overlap between SGE and local pack results, the lists aren’t identical. This could be a golden opportunity for businesses to gain visibility in new ways.
What Does This Mean for Local Businesses?
Let’s get down to brass tacks. What does all this mean for your business?
First, it’s clear that SGE is putting a spotlight on detailed, specific search queries. This means local businesses need to ensure their online profiles—especially their Google Business Profiles—are fully optimized. Make sure your business descriptions, images, and reviews are all up-to-date and relevant because SGE is likely to pull this info into the search snapshots.
Review management is also going to be more important than ever. With SGE using content from Google reviews to help answer follow-up questions, having a solid reputation online could be the difference between a click and a scroll-past.
Lastly, while SGE offers exciting new opportunities, it’s also a reminder to stick to the fundamentals. Keep your local SEO practices strong, stay on top of your Google Business Profile, and continue to focus on getting those reviews.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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