Google Business Profile attributes are your secret weapon in the local SEO game. If you’re looking to attract more customers and stand out from the competition, understanding these attributes is crucial. Think of attributes as those quick details that help potential customers get a feel for your business. They are the nuggets of information that say, “Hey, we’re family-friendly!” or “Check out our outdoor seating!” In the competitive landscape of digital marketing, it’s these small details that can make a big impact.
Where Do Business Attributes Show Up?
Attributes aren't just hanging out in one place; they pop up everywhere your business profile is featured. You’ll see them on Google Search, Google Maps, Google Pay, and other Google services. If you include certain attributes, your business might even show up in searches specifically for those features. Picture this: someone is looking for a “wheelchair accessible” restaurant on Google Maps, and your business appears right at the top because you’ve got that attribute dialed in.
The display of these attributes can differ depending on the platform. On mobile, for instance, they may appear as vibrant highlights, while desktop users might see them in a more traditional list format. No matter where they appear, attributes are designed to enhance the user experience, ensuring that potential customers get the info they need at a glance.
Do Business Attributes Change?
Absolutely! Google keeps it fresh by updating attributes based on current trends, consumer behavior, and global events. A prime example? The introduction of health and safety attributes during the COVID-19 pandemic. Google responded to the need for transparency by allowing businesses to indicate safety protocols like mask requirements or curbside pickup options. Fast forward to 2023, and we see attributes like “small business,” “Asian-owned,” and “disabled-owned” making waves, reflecting a shift towards supporting local and minority-owned businesses.
As the landscape evolves, it’s essential to keep an eye on what attributes are available for your business. This is your chance to showcase what makes you unique.
How to Check Your Available Attributes
You can check your business attributes through the Google Business Profile manager (NMX). Simply log in and navigate to the ‘more’ section in the ‘about’ tab to see what’s available. If you’re using a third-party tool, like BrightLocal, ask how they track new attributes. Keeping tabs on your attributes is like checking the weather before you head out; it helps you make informed decisions about your digital presence.
How Do I Update My Business’s Google Attributes?
Updating your Google attributes is as easy as pie! You can do this through the NMX, a third-party tool, or even bulk upload if you manage multiple listings (though note, accommodation-type businesses have some limitations here). Attributes are influenced by your niche and the categories you select, so make sure you choose wisely.
Can I Control What Business Attributes Show for My Business?
Sure thing! Attributes vary based on your business type and location, but if an attribute is editable in the NMX, you can easily toggle it on or off. Think of it as curating your brand's image. Some attributes are straightforward and objective—like “accepts credit cards”—while others may require a bit of interpretation, like “LGBTQ+ friendly.”
How Are Attributes Being Used?
Ultimately, Google uses these attributes to enhance its understanding of your business, making it easier for searchers to find what they need. For potential customers, attributes confirm that your business aligns with their needs. A family with young kids is more likely to choose your restaurant if they see “family-friendly” and “outdoor seating” in your profile rather than an upscale spot that leans into a romantic vibe.
Utilizing Attributes
In today’s digital age, attributes are more than just decorations on your Google Business Profile; they’re powerful tools that help shape customer perceptions and drive engagement. By keeping your attributes up to date and relevant, you can maximize their impact and drive more traffic to your business.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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