If you’re running a local business and aren’t asking for reviews yet, you’re leaving serious money on the table. Online reviews have the power to make or break your business. And guess what? Email is still one of the most effective ways to ask for them.
You don’t need fancy tools, paid subscriptions, or tech expertise to fire off a well-crafted email. Plus, it’s personal and scalable—perfect for reaching both loyal and new customers. Here’s how you can leverage email to get those precious 5-star reviews and keep your business top of mind.
How to Write an Email Asking for a Review
Keep it simple, seriously. No one wants to read a novel in their inbox. Your email should be clear, polite, and personal. Don’t forget to tell them why their feedback matters. Here’s a sample structure:
Greet the person by name.
Thank them for choosing your business.
Ask for a review in a polite, straightforward way.
Drop the link for where they can leave the review.
Close with a genuine thank you.
No need to get fancy—just be honest and real. And here’s the kicker: Don’t try to bribe them. Many review platforms, like Google, specifically ban incentivizing reviews, so steer clear of offering freebies or discounts in exchange.
Review Request Email Templates You Can Steal
1. Generic Review Request for a Past Customer
This works when you’re reaching out to someone who used your service a while ago.
Hi [Customer’s First Name],This is [Your Name] from [Your Business Name]. Thanks for choosing us recently! We hope you were happy with our service.Your feedback is really important to us—whether you loved the experience or think we could improve. Could you take a moment to share your thoughts? Here’s the link:[Link to Review]Thanks so much,[Your Name]
2. Review Request for a Recent Customer
This is perfect for asking someone to review their experience while it’s still fresh.
Hi [Customer’s First Name],We hope you enjoyed your recent visit to [Your Business Name]. We’d love to hear what you thought! It’ll only take a minute, and it helps us make sure we’re delivering the best service possible.Just click here to share your feedback: [Link to Review]Thanks in advance![Your Name]
3. Service-Based Business Review Request
For those in industries like plumbing, landscaping, or home repairs, this is your go-to.
Hi [Customer’s First Name],It was great working with you the other day! We take pride in our work and would love to know how you felt about the service we provided. Your feedback helps us improve and lets others know what to expect.Please take a moment to leave a review here: [Link to Review]Thanks again![Your Name]
4. Review Request for a Medical Professional
Patients don’t need to disclose personal details—this template ensures comfort while asking for feedback.
Hi [Customer’s First Name],We hope you had a great experience with us at [Your Business Name]. Your feedback is incredibly valuable, and we’d love to hear about your visit. Don’t worry—you don’t need to share personal details. Just a quick note about your experience would mean a lot.Click here to leave your review: [Link to Review]Thank you![Your Name]
Why Email Is Still King for Review Requests
Email has always been a top dog in marketing. But in today’s noisy world, inboxes are more crowded than ever. Despite this, email remains one of the best ways to ask for reviews because it’s direct, accessible, and personal.
That said, here’s why email works so well:
Everyone has an email address. It’s universal.
You can personalize it. Add their name, reference their last purchase, and make it feel like you’re talking to them.
It’s easy to scale. Send out hundreds of requests with a simple click. (Tip: Use templates to save time.)
Important: Stay Compliant
When sending out review requests, make sure you’re following local laws like GDPR in the UK or CAN-SPAM in the U.S. This usually means getting permission to email customers and giving them a clear way to unsubscribe.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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