If you’re in the local business game and not paying attention to online reviews, you’re playing with fire. The 2018 Local Consumer Review Survey unveiled some jaw-dropping stats that should make any entrepreneur sit up and take notice. Here’s the lowdown on how consumers interact with reviews and what that means for your business.
According to the survey, 86% of consumers read reviews for local businesses, and this number jumps to 95% for those aged 18-34. It’s clear: if you’re not managing your online reputation, you’re leaving money on the table. Why? Because consumers typically read an average of 10 reviews before feeling confident enough to trust a local business.
Reviews and Consumer Trust: A Delicate Balance
In today’s digital landscape, 57% of consumers won’t even consider using a business that has fewer than four stars. Think about that for a second. In a world where trust is paramount, 80% of consumers aged 18-34 have written an online review. This isn’t just idle chatter; it’s a powerful tool that can make or break your business. As the saying goes, "Your brand is no longer what you say it is, it’s what Google says it is."
Now, here’s where it gets even more interesting. A staggering 91% of 18-34 year-olds trust online reviews as much as personal recommendations. This is a crucial insight, especially for businesses looking to target younger demographics. You’re not just competing against other businesses; you’re competing against the trust that these consumers place in their peers.
The Importance of Response
But don’t just sit there and collect reviews; engage with them! 89% of consumers actively read businesses' responses to reviews. This means your response strategy can directly influence your bottom line. It’s like having a conversation; if you ignore the feedback, potential customers might think you don’t care.
Navigating the Digital Landscape
The survey also revealed some interesting trends about how different age groups utilize online reviews. For instance, over 27% of consumers searched online for a local business daily in 2018, up from just a sliver in previous years. And get this: more than half of those aged 18-34 search for local businesses every day. If you’re not appearing in those searches, you’re practically invisible.
Moreover, if you’re still relying on desktop websites to get your reviews out there, it’s time to pivot. Fewer consumers are using PCs or Macs, with a noticeable shift toward mobile browsing. 75% of consumers aged 35-54 are checking reviews via mobile devices. The message is clear: get your online presence optimized for mobile.
The Bottom Line
If your business isn’t making a conscious effort to manage its online reviews, you’re missing a golden opportunity. Remember, in the world of local business, reviews are not just nice to have; they’re essential. With 40% of consumers only considering reviews written within the last two weeks, staying on top of your review game is a must.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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