Alright folks, let’s cut to the chase. If you’re in the digital marketing game (which you should be if you want to be relevant), then understanding how your business ranks on Google is everything. It’s no secret—visibility drives traffic, traffic drives sales, and sales… well, they keep the lights on.
Enter: Average Google Position.A metric so simple, yet so effective, it’ll have you wondering why you didn’t think of it sooner.
Let’s break it down. Average Google Position is exactly what it sounds like. It gives you an average ranking for all your keywords across Google’s results. So instead of sifting through pages of data trying to understand why you’re up 3 spots for one keyword and down 2 for another, this metric sums it up. You get a bird’s-eye view of your ranking performance at a glance.
No more overthinking. No more unnecessary complexity. Just the good stuff.
Why Should You Care?
Think of it like this: If you’re tracking keyword rankings on Google, you’re already trying to figure out whether you’re moving up, down, or staying put. But are you doing it efficiently? Probably not. You’re likely looking at individual keywords and trying to decipher a bigger picture.
But here’s the kicker—ranking is more than just numbers going up and down.
Say you’re tracking ten keywords. Four move up, six go down. You panic, right? Wrong. What if the ones that moved up went from position 50 to position 30, while the ones that moved down only slipped a couple of spots from 4 to 6? Context matters. This is where Average Google Position comes in clutch. It saves you time and, more importantly, gives you the real story.
How It Helps You Communicate with Clients (or Your Boss)
Here’s a scenario: You’re managing SEO for a client. You want to show them they’re making progress, but they don’t care about the nitty-gritty. They just want results, right? Average Google Position does the talking for you. It shows the overall ranking health of their website, without bombarding them with a ton of confusing data points. It’s an easy sell.
“Clients want results, not reports. Average Google Position gives them results they can understand.”
Plus, if you don’t want to overwhelm them with this new metric, guess what? You can hide it from reports with a single click. It’s the best of both worlds—clarity for you, simplicity for them.
The Tech Behind It
We all know Google likes to throw curveballs—algorithm updates, new SERP features, etc. Keeping up with this is no small task. That’s why Local Rank Tracker (formerly Local Search Rank Checker) has leveled up its data accuracy and speed. Imagine processing millions of keywords across multiple engines and still delivering faster, more precise ranking data. It’s like putting your rankings on steroids.
With this upgrade, you’re not just keeping up with Google—you’re staying ahead of it.
Final Thoughts
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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