In the travel and hospitality industry, your reputation is everything. If potential customers can’t easily see why they should choose you over your competitors, you’re likely to lose business to those with a better online presence. In this business, reviews are the digital version of word-of-mouth recommendations.
"Getting listed on the top review sites for travel and hospitality businesses is one of the most effective ways to build your reputation," says GMB Fox. Not only do positive reviews boost your credibility with potential guests, but they also tell search engines like Google that your business is trustworthy and worth showing in search results.
Here’s the thing: people don’t book hotels, restaurants, or experiences blindly anymore. They want to know what others think before they commit. So, if you’re not showing up on the right platforms, you’re missing out.
We've done the heavy lifting for you. Below is a list of the top review sites you should target to build up your travel and hospitality business. Make sure to check which country each platform is relevant to, and see if there are any costs involved. If you're on a budget, look out for the free options.
The Best Review Sites for Travel and Hospitality Businesses
Review Site | Domain Authority | Country | Free/Paid |
TripAdvisor | 93 | ALL | Free/Paid |
Google My Business | 100 | ALL | Free |
Yelp | 70 | USA, CAN, UK | Free/Paid |
94 | ALL | Free | |
Expedia | 88 | ALL | Free |
84 | ALL | Free | |
Trustpilot | 92 | ALL | Free/Paid |
Trivago | 89 | ALL | Free |
Agoda | 83 | ALL | Free |
Airbnb | 82 | ALL | Free |
Foursquare | 92 | ALL | Free |
Hostelworld | 83 | ALL | Free |
BookingAdvisor | 77 | ALL | Free |
HomeAway | 76 | ALL | Free |
These review sites are key players in the travel and hospitality space, making them crucial to your strategy. For example, TripAdvisor is a heavy hitter for anyone in the travel business. A strong profile there with good reviews? You’re golden.
Booking.com and Expedia are also prime platforms to focus on, especially if your business involves accommodations. They don’t just provide booking services; they offer a ton of user-generated reviews that can boost your credibility instantly.
On the local front, Google My Business and Yelp are invaluable for localized SEO. Google reviews in particular have a direct impact on your search engine rankings, which is why this should be one of your top priorities.
Top General Review Sites
Review Site | Domain Authority |
Apple Maps | 100 |
Google My Business | 100 |
96 | |
Bing | 93 |
TripAdvisor | 93 |
Trustpilot | 92 |
Yelp | 70 |
BBB | 91 |
Foursquare | 92 |
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
Comments