Alright, let’s talk about the big hitters of Local SEO. It’s no secret that when you want to dominate in your local area, you need to follow the right advice. Not all blogs are created equal, and you don’t have time to sift through mediocre advice. You want the gold. The best of the best. The blogs that are dishing out actionable strategies that actually move the needle.
Here’s the rundown of the top local SEO blogs of 2015, according to a poll of over 550 industry insiders. These blogs will arm you with everything you need to know to crush it locally. Let’s dig in.
The Big Three: Who Came Out on Top?
1. Understanding Google My Business & Local Search – Mike Blumenthal
Mike Blumenthal’s blog has been the local SEO Bible for years now. For the third year running, it was crowned the top local SEO blog of 2015. This isn’t just some basic fluff either—Mike consistently drops deep-dive insights on Google My Business (GMB) updates, changes to Google Maps, and strategies for optimizing local visibility. If you want to master the Local Pack, Mike’s blog is where you start. One reader summed it up perfectly: “If you’re not reading Blumenthal’s updates, you’re already behind.”
2. Moz Blog – Moz
If Mike’s blog is the Bible, Moz is the encyclopedia. Covering everything from on-page SEO to local search trends, the Moz blog is a must-read for anyone in the digital marketing space. And with local SEO specialists like Joy Hawkins and David Mihm contributing, you’re getting insights from some of the smartest minds in the business. The Moz blog isn’t just about keeping you informed—it’s about giving you the tools and tactics to take action.
3. Search Engine Land – Search Engine Land
Search Engine Land brings the who’s who of local SEO to the table. With a rotating door of contributors, including heavyweights like Mary Bowling and Casey Meraz, you’re getting the latest trends, news, and actionable advice. Whether it’s algorithm updates or the latest in mobile search optimization, Search Engine Land keeps you ahead of the curve.
Why Following These Blogs Matters
Local SEO is a beast. It’s not just about ranking for generic search terms. It’s about dominating hyper-local searches like “plumber near me” or “best coffee shop in [your city]”. You need to be in front of potential customers right when they’re ready to buy.
That’s why the top blogs listed here are so crucial. They give you the strategies, tactics, and updates to not only get noticed but to stay visible in the constantly shifting digital landscape.
Top 10 Local SEO Blogs of 2015
The full top 10 list includes names you should already be familiar with if you’re serious about local SEO:
Understanding Google My Business & Local Search
Moz Blog
Search Engine Land
Local SEO Guide – Andrew Shotland
Local Visibility System – Phil Rozek
BrightLocal – Ross Marchant
Whitespark – Darren Shaw
Search Engine Journal
Search Engine Watch
SEMrush Blog
Each of these blogs brings something unique to the table. Whether you’re looking for deep local search analysis, practical tips, or case studies, these resources have got you covered.
The Future of Local SEO (Hint: It’s Only Getting Bigger)
Local SEO isn’t going anywhere, and it’s becoming even more competitive. As more businesses realize the importance of ranking locally, the demand for high-quality, actionable insights will continue to grow. Whether you’re a local business owner or an agency managing multiple clients, staying on top of the latest trends is non-negotiable.
Final Thoughts
The game has changed since 2015, but these blogs set the foundation for understanding how to dominate local SEO. If you’re not following them, now is the time to start. Whether it’s keeping up with GMB updates or learning how to optimize for mobile users, you need the best info to stay ahead.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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