As a tradesperson, getting your business listed on industry-relevant citation sites should be a foundational part of your search engine optimization (SEO) plan. In a world where everyone searches online before hiring, your business needs to show up in all the right places to build trust and get those leads.
“Look, if people can’t find you online, they won’t hire you. Period,” says Globey, GMB Fox’s citation expert. And it’s true. If your business isn’t listed on the best platforms, potential customers are more likely to choose your competitors who are more visible. So, how do you fix that? It starts with getting listed on top business directories that are trusted by both people and search engines.
Why Citations Matter for Tradespersons
When you create consistent listings across niche directories for tradespeople, you not only make it easier for customers to find you, but you also send important signals to Google and other search engines. These signals help search engines understand what your business does, where it operates, and whether you're a legitimate, trustworthy business.
This means more visibility, higher rankings in search results, and ultimately, more jobs for you.
The Best Business Listing Sites for Tradespersons
We’ve done the heavy lifting for you and pulled together the top business citation sites specifically for tradespersons. For each site, we’ve included key details such as the country it operates in and whether it’s free to use or requires a paid membership.
Citation Site | Domain Authority | Country | Free / Paid |
Checkatrade | 70 | UK | Paid |
MyBuilder | 60 | UK | Free / Paid |
Rated People | 63 | UK | Free / Paid |
TrustATrader | 65 | UK | Paid |
Houzz | 90 | USA, UK, AUS | Free / Paid |
Thumbtack | 72 | USA | Free / Paid |
Handy | 58 | USA, UK, CAN | Free / Paid |
HomeAdvisor | 81 | USA, Canada | Free / Paid |
Bidvine | 54 | UK | Free / Paid |
Yellow Pages | 88 | USA, Canada | Free / Paid |
Locanto | 61 | ALL | Free |
Fixr | 69 | USA | Free / Paid |
Nextdoor | 83 | USA, UK | Free |
These platforms cater specifically to tradespeople, ensuring you get in front of an audience actively seeking services like yours.
Don’t Forget the General Directories
While it’s crucial to get listed on niche tradesperson platforms, don’t neglect general directories that carry a ton of SEO power. These sites help improve your local rankings and bring even more credibility to your business.
Top General Citation Sites
Citation Site | Domain Authority | Free / Paid |
Google Business Profile | 100 | Free |
96 | Free | |
Yelp | 94 | Free |
Bing Places | 93 | Free |
Trustpilot | 93 | Free / Paid |
Foursquare | 92 | Free / Paid |
Apple Maps | 99 | Free |
BBB (Better Business Bureau) | 91 | Paid |
These general citation sites should be a priority in your online presence strategy. They help boost your authority in local search results and ensure customers find you across multiple platforms.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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