When you're running a security business, trust is everything. And let's be honest—your customers are probably doing a quick Google search before they even think about picking up the phone. That's where citation sites come into play. Not only do these listings make it easier for customers to find you, but they also boost your SEO, pushing you higher up the search results and putting you ahead of the competition.
The security industry is already competitive, so if you're not getting listed on the top citation sites, you're leaving money on the table. The more places your business is featured online, the more likely customers are to trust you. And trust equals business.
We've pulled together a list of the best directory sites for security businesses, so you can start getting listed, start ranking higher, and start building that essential online reputation.
Check out the table below to see which sites you should focus on. We've made it easy by showing you which country each site operates in and whether it's free or paid. After that, we’ve added a roundup of top general citation sites that all businesses should be leveraging.
Top Business Listing Sites for Security Businesses
Citation Site | Domain Authority | Country | Free/Paid |
Thumbtack | 88 | USA | Free/Paid |
Bark | 80 | ALL | Free/Paid |
Angie’s List | 77 | USA | Paid |
SecuritySystemReviews | 64 | USA | Free |
SafeWise | 60 | USA | Free |
LocalSecurityServices | 58 | USA | Paid |
HomeAdvisor | 76 | USA | Free/Paid |
TrustATrader | 65 | UK | Paid |
ExpertSecurityServices | 52 | UK | Free |
Fyple | 56 | ALL | Free |
Top General Citation Sites for All Businesses
Of course, it’s not just about industry-specific sites. You should also be listed on the most powerful general directories out there. These citation sites boost your authority and get you found in search results more easily. Here’s a list of must-have general citation sites:
Citation Site | Domain Authority | Free/Paid |
Google Business Profile | 100 | Free |
Yelp | 94 | Free |
96 | Free | |
Bing Places | 93 | Free |
Apple Maps | 99 | Free |
Trustpilot | 92 | Free/Paid |
BBB (Better Business Bureau) | 91 | Paid |
Yellow Pages | 88 | Free/Paid |
Foursquare | 91 | Free |
Nextdoor | 83 | Free |
Why Citations Matter for SEO
Let’s break it down. Citations are essentially mentions of your business on other sites across the web. Google loves consistency, so if your business info (name, address, phone number) is uniform across all these listings, you get extra points in the search engine’s eyes. More points mean better rankings, more visibility, and more customers.
And here's the kicker: people trust what they see online. A well-placed review on a trusted site can make the difference between someone choosing you or the next guy down the list. When it comes to security, trust is king, so get your business on as many relevant platforms as possible.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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