Running a pub or bar in today’s competitive market means you need more than just good drinks and atmosphere—you need visibility. And let’s be real, word-of-mouth is great, but in 2024, your online reputation is what drives foot traffic. If people can’t find you online, you’re missing out on potential customers who could be filling those seats.
So, how do you stand out? It’s all about building your online presence, and local citations are an essential piece of that puzzle. Think of citations like digital word-of-mouth—they make your pub or bar more discoverable to search engines and customers alike.
“Creating a consistent online presence across various platforms builds trust not just with potential customers, but with Google,” says SEO experts. And trust us, when Google trusts you, your local rankings improve, meaning more customers find you.
Below, we’ve gathered the best citation sites for pubs and bars to get you started. This table shows which country each site is focused on, and whether you’ll need to pay or can list for free.
Top Business Listing Sites for Pubs and Bars
Citation Site | Domain Authority | Country | Free / Paid |
Yelp | 93 | ALL | Free |
TripAdvisor | 93 | ALL | Free / Paid |
OpenTable | 85 | ALL | Paid |
Zomato | 85 | ALL | Free / Paid |
Foursquare | 92 | ALL | Free / Paid |
TheFork (LaFourchette) | 75 | ALL | Paid |
96 | ALL | Free | |
Google Business Profile | 100 | ALL | Free |
Hotfrog | 59 | ALL | Free |
Infobel | 58 | ALL | Free / Paid |
These platforms are where your next customers are hanging out online, checking reviews, and making plans. Having a strong profile on these sites not only makes you more discoverable but also helps build your credibility.
Why Citations Are Important for Your Pub or Bar
Local SEO Boost: The more consistently your business information appears across high-authority directories, the more search engines trust your business. This can push your pub or bar higher in local search results.
Increased Foot Traffic: When people search for “best bars near me,” having citations on sites like Google Business Profile or Yelp puts your business front and center.
Trust & Credibility: Customers often make decisions based on the number of reviews and the quality of your online presence. Citations give them a quick snapshot of what you’re about.
Top General Citation Sites for Pubs and Bars
Of course, while niche sites are critical, don’t overlook the importance of general citation sites. Here’s a list of the top ones that every pub or bar should be on:
Citation Site | Domain Authority | Free / Paid |
Google Business Profile | 100 | Free |
96 | Free | |
99 | Free | |
94 | Free | |
Yelp | 93 | Free |
Trustpilot | 93 | Free / Paid |
Nextdoor | 83 | Free |
Foursquare | 92 | Free / Paid |
Bing Maps | 80 | Free |
Apple Business Connect | 99 | Free |
Listing your business across both niche and general citation sites helps you build authority, get more customers, and rank better in local search results.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
Comments