Running a health or medical business? You already know—reputation is everything. Whether you’re a dentist, chiropractor, or running a clinic, trust is the bedrock of your business. But in today’s world, where does that trust start? Online.
Your potential patients aren’t just walking by your practice—they’re Googling “best doctor near me” or checking reviews before they even make a call. So, how do you get in front of them and build trust before they’ve even walked through the door? Citations. That’s right, business listings on high-authority citation sites.
When your business is listed on relevant, trusted directories, it not only boosts your online visibility but also signals to search engines, “This business is legit.” It’s a double whammy: you improve your search rankings and build credibility with potential clients.
Let’s dive into the top business listing sites where health and medical businesses need to be.
Top Business Listing Sites for Health and Medical Businesses
HealthgradesCountry: USACost: Free/Paid OptionsHealthgrades is a no-brainer for any medical professional. It’s where patients go to check reviews and ratings for doctors, dentists, and other healthcare providers. A solid presence here is a must for building trust.
ZocdocCountry: USACost: Free to list, commission on bookingsZocdoc is the platform where patients don’t just find you—they can book an appointment directly. It’s a frictionless way to get more patients through the door, especially if convenience is what they’re after.
VitalsCountry: USACost: FreeWith millions of visitors each month, Vitals is a key player in the health directory space. Patients rely on this platform to compare healthcare providers and read reviews, so don’t miss out on getting your practice listed here.
RateMDsCountry: GlobalCost: FreeIf your business serves patients globally, RateMDs is the platform to be on. It’s used worldwide, allowing patients to rate and review healthcare providers. A good profile here can give your practice that extra boost of credibility.
WebMDCountry: USACost: FreeEveryone knows WebMD—it’s the go-to resource for medical information. While patients may not always trust their own WebMD search results (you probably shouldn’t self-diagnose), they definitely trust the doctors and clinics listed here.
Wellness.comCountry: USACost: FreeFor more holistic practices, Wellness.com is a strong platform. If you’re offering alternative health treatments or wellness services, this is where you want to be to connect with patients seeking a well-rounded approach to their health.
Top General Citation Sites
Google Business ProfileCountry: GlobalCost: Free“If you’re not on Google Business Profile, are you even in business?” This is the platform that matters for local SEO. Your practice needs to be here, with accurate hours, contact info, and—most importantly—patient reviews.
YelpCountry: GlobalCost: Free/Paid OptionsYelp isn’t just for restaurants—people use it to review everything, including healthcare providers. A strong Yelp profile with good reviews can make a huge difference, especially when patients are vetting options.
Bing PlacesCountry: GlobalCost: FreeBing may not get as much love as Google, but there’s still a dedicated group of users. Listing your health or medical practice on Bing Places ensures you’re reaching everyone, no matter their search engine preference.
Better Business Bureau (BBB)Country: USACost: PaidThe BBB is a mark of trust. While it’s not healthcare-specific, being listed here can reassure patients that you’re a legitimate and trusted business. It’s all about building that extra layer of credibility.
FoursquareCountry: GlobalCost: FreeFoursquare is all about local discovery, and while it’s not the first platform you think of for health, getting listed here can improve your local visibility. Every citation helps.
Creating citations is more than just throwing your business name on a bunch of websites. It’s about strategically placing your business in front of the right audience, on the right platforms, at the right time. In the health and medical world, trust is key—and citations build that trust.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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