Top Citation Sites for Counsellors and Therapists

If you’re a counsellor or therapist, building a solid online reputation is non-negotiable. In a world where people turn to the internet for everything—especially when they’re seeking help for personal and mental health issues—being easy to find and trust online is key. Your website is important, but it’s not enough. That’s where citations come into play.

Citations are essentially online listings that boost your visibility and credibility. Think of them as digital breadcrumbs that lead potential clients to you. But it’s more than just getting listed; optimizing your profile with detailed info, specialties, and up-to-date contact information can make a huge difference in how clients find and choose you.

“Building citations is one of the easiest ways to build trust and boost your online presence—because if they can’t find you, they can’t book you.”

Top Business Listing Sites for Counsellors and Therapists

1. Psychology TodayCountry: GlobalCost: PaidPsychology Today is one of the top directories for therapists and counsellors. Patients trust it as a resource for finding mental health professionals. A profile here puts you in front of people actively searching for the services you provide.

2. GoodTherapyCountry: GlobalCost: PaidGoodTherapy is highly regarded by clients seeking ethical, professional therapists. It’s not just a listing site—it’s a platform that advocates for high standards in mental health, making it a great place to showcase your services.

3. TheraviveCountry: USA, Canada, GlobalCost: PaidTheravive helps clients find therapists near them while also providing education on mental health. A listing here boosts your local visibility and credibility with potential clients.

4. Counselling DirectoryCountry: UKCost: PaidCounselling Directory is widely trusted in the UK and serves as a primary source for clients looking for therapists. It’s a highly specialized platform that connects clients with licensed professionals.

5. BetterHelpCountry: GlobalCost: PaidBetterHelp is an online therapy platform, and while it’s primarily for virtual sessions, it’s a valuable listing if you offer remote therapy. It opens you up to clients who prefer digital consultations or who are located outside your immediate area.

6. Network TherapyCountry: USACost: PaidNetwork Therapy allows potential clients to search for therapists by specialty and insurance coverage. Having a listing here ensures that you’re visible to those who are serious about finding the right fit.

Top General Citation Sites

1. Google Business ProfileCountry: GlobalCost: Free"If you’re not on Google, do you even exist?" A Google Business Profile is essential for local SEO. It helps you show up in local searches, and the reviews on your profile can be the tipping point for potential clients to reach out.

2. YelpCountry: GlobalCost: Free/PaidYelp is trusted for reviews, and many people use it to find local services, including therapists. A strong presence on Yelp, coupled with positive client reviews, can significantly boost your reputation.

3. Facebook BusinessCountry: GlobalCost: FreeFacebook isn’t just a social platform—it’s where people go to check out businesses, read reviews, and even book consultations. A well-maintained Facebook Business Page helps you engage with potential clients and build credibility.

4. Bing PlacesCountry: GlobalCost: FreeWhile Google may dominate, Bing still has a loyal user base. Having your therapy practice listed on Bing Places ensures you’re capturing clients using alternative search engines.

5. Better Business Bureau (BBB)Country: USACost: PaidThe BBB is all about trust and accountability. Being accredited by the BBB shows potential clients that your practice is legitimate and trustworthy, providing an added layer of credibility to your profile.

Creating and optimizing citations across these platforms is one of the most effective ways to boost your online visibility, credibility, and trust with potential clients. The more places your practice is listed, the easier it is for clients to find you and feel confident about reaching out.

In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.