If you're a contractor, getting your business listed on top citation sites isn’t just a good idea—it’s a necessity. The game has changed. People aren’t just picking up the phone and calling the first contractor they see in the Yellow Pages anymore. They’re Googling, reading reviews, and comparing businesses. So, how do you make sure your contracting business stands out? Simple: get listed.
By putting your business on relevant citation sites, you’re giving yourself an SEO boost, making it easier for potential customers to find you. But that’s not all—being listed on reputable directories builds trust. When people see your business consistently mentioned across multiple platforms, they start to trust that you’re the real deal.
“Your competitors are already doing this, so don’t get left behind. Citations are your fast-pass ticket to better online visibility.”
Top Business Listing Sites for Contractors
HomeAdvisorCountry: USACost: Free to list, commission on jobsHomeAdvisor is a big player in the home improvement industry. By listing your contracting business here, you’re tapping into a huge market of homeowners actively searching for professionals. A good profile means more leads and jobs coming your way.
Angi (formerly Angie’s List)Country: USACost: PaidAngi is all about trust. With verified reviews and recommendations, having a profile on this platform shows potential customers that you’re reliable. Plus, Angi is often the first stop for homeowners looking for reputable contractors.
ThumbtackCountry: USACost: Free to list, commission on jobsThumbtack connects customers with local pros in real time. It’s a lead generation powerhouse for contractors, and the more reviews you rack up, the higher you’ll rank in search results.
HouzzCountry: GlobalCost: Free/Paid OptionsHouzz is not just for designers and architects—it’s also a great platform for contractors. With millions of users, it’s a visual space to showcase your work and generate leads from clients who want to remodel or renovate.
BarkCountry: GlobalCost: Free to list, pay per leadBark connects contractors with customers by sending job requests directly to you. It’s a platform that makes the customer outreach process easy, and listing here helps boost your visibility.
Rated PeopleCountry: UKCost: Free to list, commission on jobsIf you’re in the UK, Rated People is a trusted name for homeowners looking for vetted contractors. Being listed here helps build your reputation and provides a steady stream of potential clients.
Top General Citation Sites
Google Business ProfileCountry: GlobalCost: Free"If you’re not on Google, do you even exist?" This is the big one. Google Business Profile boosts your local SEO, puts you on Google Maps, and allows customers to leave reviews. It’s essential for contractors looking to dominate local search.
YelpCountry: GlobalCost: Free/PaidYelp is more than just a platform for restaurants. Contractors with a strong Yelp profile can generate a lot of business, especially if you collect good reviews. Homeowners trust Yelp’s review system, so it’s crucial to have a presence here.
Facebook BusinessCountry: GlobalCost: FreeFacebook is still one of the largest platforms for businesses. By having an optimized Facebook Business Page, contractors can engage with their local audience, share reviews, and showcase their work. It’s free and easy to use, so there’s no excuse not to be listed here.
Bing PlacesCountry: GlobalCost: FreeWhile Bing might not have the same market share as Google, it’s still used by millions of people. Listing your business on Bing Places ensures you’re not missing out on any potential leads.
Better Business Bureau (BBB)Country: USACost: PaidThe BBB is all about trust and legitimacy. A BBB accreditation shows potential clients that you’re serious about quality and ethics. Having this seal of approval can make a huge difference when customers are deciding between you and a competitor.
Getting your contracting business listed on these platforms isn’t just about SEO or reviews—it’s about being where your customers are. The more places your business is listed, the easier it is for clients to find you, trust you, and hire you.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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