If you’re running a cleaning business, getting found online isn’t just important—it’s crucial. Whether you specialize in residential cleaning, commercial services, or niche markets like deep cleaning, the people looking for your services are starting their search online. The big question is: are they finding you?
Citations are one of the simplest, most effective ways to boost your online presence and start ranking higher in search results. What are citations? Think of them as your business’s online footprint. Every time your business is listed in a reputable directory, it’s a signal to search engines like Google that your business is trustworthy, established, and relevant.
"Building a strong network of citations is like handing Google a map to your business—it helps people find you faster."
Here’s a list of top citation sites that will get your cleaning business in front of more clients and, as a bonus, give your SEO a serious boost.
Top Business Listing Sites for Cleaning Services
Angi (formerly Angie’s List)Country: USACost: PaidAngi is a household name for anyone looking for trusted home service providers. A listing here is essential for residential cleaners looking to build trust through verified reviews and recommendations.
ThumbtackCountry: USACost: Free to list, commission on jobsThumbtack is a great lead generation platform for cleaning businesses. With a free listing and the ability to pay per lead, it’s a cost-effective way to get in front of local clients who need cleaning services fast.
HomeAdvisorCountry: USACost: Free to list, commission on jobsHomeAdvisor is a go-to for people searching for reliable home service professionals. It’s a solid place to get listed, especially if you offer deep cleaning or other specialized services.
YellCountry: UKCost: FreeYell is the UK’s version of the Yellow Pages, and it’s one of the top directories for service businesses. For cleaning companies, a free listing here ensures you’re visible to potential clients who are searching for local services.
BarkCountry: GlobalCost: Free to list, pay per leadBark allows cleaning companies to connect directly with potential clients by sending job requests straight to your inbox. It’s a quick way to get leads without waiting for clients to come to you.
NextdoorCountry: USACost: FreeNextdoor is a community-based platform where neighbors recommend services to each other. If you’re a local cleaner, a strong presence here can drive word-of-mouth business directly from trusted community members.
Top General Citation Sites
Google Business ProfileCountry: GlobalCost: Free"If you’re not on Google, you don’t exist." That might sound harsh, but it’s true. Google Business Profile is the cornerstone of local SEO. It helps you appear in local search results, Google Maps, and allows clients to leave reviews that build trust.
YelpCountry: GlobalCost: Free/PaidYelp is more than just restaurant reviews—plenty of people use it to find home services, including cleaners. A strong Yelp profile with glowing reviews can help you stand out from the competition.
Facebook BusinessCountry: GlobalCost: FreeFacebook isn’t just for social networking—it’s a discovery platform. Having a Facebook Business Page gives you credibility, allows customers to leave reviews, and helps clients find your services.
Bing PlacesCountry: GlobalCost: FreeBing Places ensures you’re not missing out on a slice of the market. While Google dominates, Bing still has millions of users, and listing your business here ensures you cover all your bases.
Better Business Bureau (BBB)Country: USACost: PaidThe BBB is a trusted name in building credibility. If your cleaning business has a BBB accreditation, potential clients know you’re serious about delivering quality services.
Building Your Online Presence
Getting your cleaning business listed on these citation sites is the first step to getting found online. It’s a simple yet powerful strategy that boosts your visibility and builds credibility with both search engines and potential clients. The more places your business appears, the more likely customers are to find—and trust—you.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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