Running a car dealership is a competitive business, and in today’s world, success starts with being found online. Sure, you’ve got the best inventory, great deals, and a stellar sales team—but if customers can’t find you in the first place, none of that matters. That’s where citations come in.
Citations are simply mentions of your dealership on well-known business listing sites. They don’t just help potential customers find you—they also signal to search engines like Google that your dealership is legit. More citations mean more trust, both from search engines and from buyers looking for their next vehicle.
“Building citations is about more than just SEO. It’s about showing up where your customers are searching and earning their trust before they even walk through the door.”
Top Business Listing Sites for Car Dealerships
Cars.comCountry: USACost: Free to list, paid options availableCars.com is one of the largest car search engines out there. If you’re selling cars and not listed here, you’re missing out on a massive audience. With millions of car shoppers visiting the site, it’s an easy win for visibility and credibility.
AutotraderCountry: USA, UKCost: Free to list, paid options availableAutotrader is another heavyweight in the online automotive marketplace. A listing here puts your inventory in front of a highly engaged audience actively looking to buy. Plus, it boosts your reputation as a trustworthy dealership.
CarGurusCountry: USACost: Free to list, paid options availableCarGurus is known for its transparent pricing and dealer ratings, which means buyers trust the platform when looking for their next car. A strong listing here is a must for dealerships looking to build trust and attract serious buyers.
EdmundsCountry: USACost: Free to list, paid options availableEdmunds is a well-established name in the automotive space, providing reviews, pricing tools, and a platform for dealerships to connect with car buyers. Listing your dealership on Edmunds is a great way to enhance your online reputation.
Carsforsale.comCountry: USACost: Free to list, paid options availableCarsforsale.com offers dealerships an easy way to get their inventory in front of a wide audience. With tools for managing listings and generating leads, this site helps you sell more cars with minimal hassle.
TrueCarCountry: USACost: Free to list, commission on salesTrueCar is all about transparency, helping buyers find fair prices and trustworthy dealerships. Listing your dealership here not only boosts visibility but also positions you as a reputable player in the auto sales industry.
Top General Citation Sites
Google Business ProfileCountry: GlobalCost: Free"If you’re not on Google, you don’t exist." Google Business Profile is the most important citation for local businesses, and car dealerships are no exception. It helps you show up in local search results, on Google Maps, and provides a space for customers to leave reviews.
Facebook BusinessCountry: GlobalCost: FreeFacebook is still a go-to platform for discovering local businesses. An optimized Facebook Business Page helps potential buyers learn about your inventory, engage with your dealership, and read reviews from other customers.
YelpCountry: GlobalCost: Free/PaidYelp is trusted for reviews, and many people use it to evaluate local businesses, including car dealerships. A strong Yelp profile with good reviews can drive more traffic to your dealership and improve your local SEO.
Bing PlacesCountry: GlobalCost: FreeBing still has a significant share of search traffic, and listing your dealership on Bing Places ensures you’re not missing out on potential customers using Microsoft’s search engine.
Better Business Bureau (BBB)Country: USACost: PaidBBB accreditation adds an extra layer of trust to your dealership, showing buyers that you’re a legitimate, reputable business. It’s a trust signal that can set you apart from competitors, especially for buyers making significant financial decisions.
Why Citations Matter
Building citations is one of the simplest ways to boost your online presence and attract more buyers to your dealership. It’s not just about SEO—it’s about building trust with both search engines and customers. By being listed across these top citation sites, you ensure that your dealership shows up in all the right places, at the right time, for the right audience.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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