Running a local SEO agency is like spinning 10 plates at once—you’re juggling client expectations, managing listings, handling reputation, and trying to close more deals. It’s hectic, but BrightLocal is here to make your life way easier. If you’re an agency looking to scale or simply improve your client services, you’re in the right place. Let’s break down the top BrightLocal resources, tools, and tips that’ll help you run your agency like a pro.
1. White-Label Pitch Decks and Sales Scripts
Let’s talk sales for a second. If you’ve ever felt like local SEO pitches were a hard sell, it’s probably because you didn’t have the right tools. BrightLocal’s white-labeled pitch decks are your secret weapon. These decks are ready-made with all the local SEO data you need to impress potential clients. Whether it's Reputation Management, Listing Management, or just good ol' Local SEO, these decks cover it all. Plus, they’re available in Google Slides and PowerPoint formats, meaning they’re super easy to brand as your own.
Here’s the kicker: pair those pitch decks with a killer sales script, and you’ll close deals faster than you ever thought possible. The best part? These sales scripts were crafted by BrightLocal’s in-house sales experts, so they’re field-tested and agency-approved.
“Having the right pitch can make or break a deal. BrightLocal’s white-label resources have helped us lock in more clients by providing data-backed proposals that speak directly to client pain points.”
2. How to Land Your First Local SEO Client Course (BrightLocal Academy)
BrightLocal isn’t just a software company; they’re invested in helping you grow. Enter BrightLocal Academy, where you can learn the ins and outs of running a successful agency. One course you absolutely need to check out is How to Land Your First Local SEO Client. Taught by industry expert Claire Carlile, this course is packed with tips, tricks, and everything you wish you knew when you were starting out.
You’ll learn:
How to position yourself as an expert
The right way to approach potential clients
How to structure your services for long-term success
It’s a no-brainer—if you’re just starting or looking to upskill, this course will give you the foundation you need to thrive.
3. The Agency Lead Generator
BrightLocal isn’t just about helping you manage your current clients; they want to help you get more clients. The Agency Lead Generator is a nifty tool that lets you offer free local search audit reports on your website. These reports provide valuable insights for potential clients and capture their contact info in the process. Boom—instant lead!
Here’s how it works:
Visitors request a Local Search Audit from your site.
The audit is generated and emailed directly to them.
You get notified and can follow up with a personalized sales pitch.
It’s a seamless process that turns website traffic into hot leads.
4. Client Access for Reputation Manager
Let’s face it—reputation is everything, and managing it can be a full-time job. With Client Access for Reputation Manager, you can give clients selective access to their reviews while still keeping control of the larger picture. Clients can respond to reviews, track their reputation, and even run review generation campaigns. All this without them ever knowing you’re using a third-party tool.
This feature is especially useful for clients who are a little more hands-on but still need your expertise for the big picture.
5. Advance Your Agency with Long-Form Guides
BrightLocal gets that growing an agency doesn’t come with a roadmap. That’s why they created the Advance Your Agency series—deep-dive guides that tackle some of the toughest challenges agencies face. Topics include:
How to Educate Clients on Local SEO
How to Win a Client Who’s Been Burned by Another Agency
What Should Your Agency Charge for Local SEO?
These aren’t fluff pieces; they’re actionable guides that can help you overcome common hurdles and level up your agency.
6. Local Search Audit: White-Labeled Reports for Prospects
Here’s an insider tip: don’t wait for prospects to come to you. Be proactive and run white-labeled Local Search Audits for potential clients. This gives you a reason to reach out with data that shows exactly where they need help. Not only does it showcase your expertise, but it also gives them a clear picture of why they need your services. And because it’s white-labeled, it’s branded entirely as your own.
7. Bulk Uploads via CSV
Managing multiple clients? Bulk upload saves your sanity. With BrightLocal, you can bulk upload locations, keywords, and more via CSV. Whether you’re adding new locations for a franchise client or updating a client’s keyword strategy, this feature is a time-saver you didn’t know you needed.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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