In today’s digital landscape, a business’s online reputation can make or break its success. The 2017 Local Consumer Review Survey highlights just how pivotal online reviews are, with 97% of consumers searching for local businesses online. The findings are clear: if you want your business to thrive, you must prioritize managing your online reviews.
Trust is the Name of the Game
“85% of consumers trust online reviews as much as personal recommendations.” In a world where authenticity is key, building trust with potential customers is essential. High-quality reviews can boost your credibility, while negative reviews can tarnish your reputation. In fact, a staggering 73% of consumers say that positive reviews make them more likely to trust a local business. This trend shows that when it comes to choosing a service, people are increasingly relying on the experiences of others.
The Importance of Response
But it’s not just about having great reviews; it’s also about engaging with them. The survey notes that 30% of consumers consider a business’s response to reviews when making their decision. Responding to both positive and negative reviews can showcase your commitment to customer service and your willingness to engage. This can be a game-changer in a competitive market.
Review Habits Are Changing
The way consumers read and react to reviews is evolving. The survey reveals that consumers are less likely to visit a business's website after reading positive reviews—down from 54% in 2016 to just 37% in 2017. Instead, they’re more inclined to take immediate action, whether that means calling the business or visiting in person. This shift emphasizes the importance of having a strong presence on review platforms and engaging with customers where they are.
Navigating the Fake Review Landscape
The rise of online reviews has also brought about challenges. An alarming 79% of consumers reported encountering a fake review in the past year, with 84% admitting they can’t always spot them. This makes it even more critical for businesses to cultivate genuine customer feedback. As the survey points out, “Positive reviews are now more crucial than ever in building your business’s reputation.”
Choosing the Right Platforms
When it comes to platforms, Yelp and Facebook reign supreme as the most trusted review sites for local searches. Understanding where your potential customers are looking for information is vital. You need to focus your efforts on these platforms to ensure your business is represented accurately and positively.
What’s Next?
So, how do you leverage this information? Start by encouraging satisfied customers to leave reviews. Engage with all reviews, showing potential customers that you care about their feedback. Monitor your online presence closely and be proactive about managing your reputation.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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