Mastering the Maze of Multi-location SEO with Steve Wiideman
We recently had the pleasure of sitting down with Steve Wiideman, the mastermind behind Wiideman Consulting Group, for an in-depth discussion on the ins and outs of multi-location SEO. If you’re dealing with the unique challenges of managing SEO for big brands, this episode is a must-listen.
Key Takeaways from the Brand Beacon Report 2024
Kicking off the conversation, Steve shared his insights on the latest findings from BrightLocal’s Brand Beacon Report 2024. “The report is a goldmine for anyone working with enterprise-level clients,” Steve said. He highlighted how the data provides a clear picture of where brands are excelling—and where they’re falling short—when it comes to local SEO.
The Social Media Myth: It’s Not the Quick Fix You Think It Is
Steve didn’t pull any punches when debunking the myth that social media alone can solve all your local SEO problems. “Social media is great for engagement, but it’s not a silver bullet for multi-location brands,” Steve emphasized. He went on to explain that while social media can support your overall strategy, it’s just one piece of the puzzle—and not the biggest one when it comes to local search visibility.
The One-pager Strategy: Getting HQ on Board with Local SEO
One of the biggest challenges in multi-location SEO is getting the corporate HQ to understand and buy into the importance of local SEO. Steve’s solution? A concise, data-driven one-pager that outlines everything HQ needs to know. “Keep it simple, make it compelling, and back it up with data,” Steve advised. This approach not only simplifies the conversation but also helps to prevent roadblocks and secure the necessary buy-in.
AI in SEO: Opportunities, Pitfalls, and Best Practices
AI is everywhere, and Steve gave us the lowdown on how brands can leverage it without falling into common traps. From content generation to data analysis, AI offers numerous opportunities, but it’s not without its pitfalls. “AI can help, but it’s not a replacement for strategy or human insight,” Steve warned. He also shared practical tips on what to avoid when using AI for SEO, ensuring that brands stay on the right track.
The Secret Sauce to Winning Location Pages
If there’s one thing Steve knows inside out, it’s how to create location pages that rank. He broke down his data-backed strategy, emphasizing the importance of unique content, user experience, and local relevance. “Your location pages are your digital storefronts—they need to be optimized to attract and convert local traffic,” Steve explained. His advice? Don’t skimp on the details and always keep the user in mind.
The Future of SEO in an AI-Driven World
To wrap things up, Steve shared his thoughts on the future of SEO in a world increasingly influenced by AI. While the landscape is changing, Steve remains optimistic. “SEO isn’t going anywhere, but it’s evolving,” he said. His advice for SEOs feeling uncertain? Stay informed, keep adapting, and don’t be afraid to embrace new technologies.
Watch the Full Video
If you’re ready to dive deeper into these insights, be sure to watch the full video of our conversation with Steve Wiideman. It’s packed with actionable advice and practical tips that you can start implementing right away.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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