By GMB Fox
Ever wondered what it’s like to be a Google Business Profile (GBP) Platinum Product Expert? You’re in for a treat. In this episode, we sat down with Stefan Somborac, the man behind Marketing Metrology and a true heavyweight in the GBP Help Community. Stefan’s been in the trenches, helping local businesses navigate the labyrinth of Google’s ever-evolving platform, and he’s got some killer insights to share.
Why Being a Google Product Expert Is Like Solving a Puzzle
Stefan didn’t become a Google Product Expert by accident. It’s not just about knowing the ins and outs of GBP—it’s about the thrill of the challenge. “Helping business owners is like a rewarding puzzle,” Stefan says. Imagine trying to fix a problem when you only have half the pieces, and the other half is hidden somewhere deep in Google’s guidelines. That’s the kind of challenge Stefan tackles daily, and he loves it.
The “Perfect Storm” for GBP Managers
If you’ve been keeping up with the latest Google updates, you’ll know that managing a GBP isn’t exactly a walk in the park. Throw in the new EU reinstatement process, and you’ve got what Stefan calls a “perfect storm” for GBP managers worldwide. This new process is shaking things up, and not always in a good way. Stefan dives into what it means for businesses and how they can weather the storm without losing their online presence.
What Does a Google Product Expert Actually Do?
You might think being a Google Product Expert means having a direct line to Google HQ, and you wouldn’t be entirely wrong. But it’s not just about having access—it’s about using that access to help others. Stefan breaks down how being a Product Expert allows him to connect with Google projects and staff, giving him the tools to better serve the community. “It’s about translating Google-speak into something business owners can actually use,” he explains.
How to Get Your GBP Issue Solved Fast (And What to Avoid)
If you’ve ever posted in the GBP Help Community, you know it can be a mixed bag. Stefan shares his top tips for getting your issues solved quickly. The key? Be clear, concise, and don’t forget to check the guidelines first. “The fastest way to get help is to give us all the info we need upfront,” Stefan advises. On the flip side, what should you avoid? Rants and vague complaints are a surefire way to slow down your resolution.
More Than Just a Help Forum
For Stefan, the GBP Help Community isn’t just a place to answer questions—it’s a learning hub. “I learn as much from the community as they learn from me,” he says. Every day brings new challenges, and every challenge is an opportunity to get better at what he does. Whether it’s a tricky reinstatement issue or a question about Google’s latest feature, Stefan is always on the lookout for ways to sharpen his skills.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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