At GMB Fox, we’re all about cutting through the noise to give our clients what they truly need. So, it’s time for a reality check: if you’re still hanging on to outdated metrics, you’re in the wrong game. Let’s face it, Yahoo? It’s on its way out. Just over three weeks from now, we’re hitting the brakes on reporting Yahoo rankings, and honestly, it’s about time.
On March 1st, we bid adieu to Yahoo, and it’s not just a cute farewell—it’s a strategic move designed to bring our clients faster, more relevant insights. You see, while Yahoo was once a heavyweight, its search market share has plummeted to a mere 1.64% globally. In the U.S., it’s holding on to just 3.68%. Do those numbers even matter anymore? Not really. As local SEO expert Greg Gifford aptly put it, “Wait, Yahoo’s still around?”
Why Ditch Yahoo? The Benefits Are Clear
Faster Reporting Times: Removing Yahoo from our reporting means we can streamline our processes. We’ve crunched the numbers, and kicking Yahoo to the curb will save us 3-5 hours of reporting time daily. Imagine getting your reports faster, allowing you to dive into actionable insights sooner. Who doesn’t want that?
Focus on What Really Matters: Our customers have spoken loud and clear—over 75% found Yahoo rankings to be virtually useless. If it’s not adding value, why report on it? By zeroing in on what counts—Google, Bing, and other critical platforms—we’re ensuring your reports are a true reflection of your local search performance. No more distractions!
No More Duplicating Efforts: Did you know that Yahoo has been operating on Bing’s algorithm for years? Reporting both separately has been an exercise in futility. By streamlining our reports to focus solely on Bing and Google, we’re eliminating redundancy and sharpening our focus on features that drive results.
More Time for New Features: With Yahoo out of the picture, we can redirect our efforts towards the exciting new tools and features you’ve been asking for, like enhanced local keyword research and better visualization of rankings across zip codes. Less time dealing with the complexities of Yahoo means more time spent on what truly matters for your business.
What Does This Mean for You?
As of March 1st, Yahoo will officially be off the radar in your Local Rank Tracker and Local Search Audit reports. You’ll no longer see those outdated Yahoo metrics, and that’s a win-win. Historical reports will also reflect this change, ensuring your data remains relevant and representative of your actual performance.
In short, it’s as if Yahoo never existed in our reporting ecosystem. This allows you and us to focus on the data that genuinely impacts your business growth.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
See Ya(hoo) Later!
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