By Tazmin Suleman
Imposter syndrome—two words that can turn even the most confident professional into a puddle of self-doubt. If you’re working in SEO or digital marketing, you’ve probably faced this sneaky beast at some point. I see it all the time with my clients, who tell me it’s the biggest thing holding them back from reaching their full potential.
Every time I hear that, it breaks my heart a little. Not because their feelings aren’t valid—they absolutely are—but because the term “imposter syndrome” seems to grow stronger every week, while my clients seem to be shrinking their view of their own capabilities.
But here’s the thing: there’s nothing wrong with you. This feeling? It’s just what growth feels like. We all go through it. The trick is to learn how to harness that feeling, rather than letting it control you.
What Does Imposter Syndrome Feel Like?
Most people describe imposter syndrome as a sense that you don’t belong. You’re sitting in a meeting, feeling like you’ve somehow tricked everyone into letting you in, and any minute now, someone’s going to figure out you’re a fraud. Sound familiar?
In the meantime, you’re paralyzed—too scared to speak, too scared to leave. Self-doubt and incompetence start to wrap around you like a heavy blanket, making it impossible to think clearly or contribute meaningfully. It’s a feeling so strong that it can leave you feeling utterly powerless.
But here’s the kicker: You can break free. And you must. Here’s how.
What Can Organizations Do?
1. Recruit for Diversity, Not Just Cultural Fit
When companies hire based on “cultural fit,” candidates often feel pressured to adjust their personalities to fit in. But real innovation comes from diversity. When team members feel they can be their authentic selves, they bring fresh ideas and perspectives to the table.
2. Invest in Emotional Intelligence Training for Managers
Leaders need to be equipped to have empowering conversations with their teams. By being open about their own experiences and vulnerabilities, they can create a culture that encourages others to do the same.
3. Have Open Conversations About Imposter Syndrome
The more we talk about imposter syndrome, the less power it has. When leaders openly discuss their own experiences with these feelings, it normalizes the conversation and helps team members feel less isolated.
4. Invest in Personal Development, Not Just Skills Training
Tackling imposter syndrome is an inner game. It’s about challenging your beliefs, adjusting your inner dialogue, and optimizing your mindset. Organizations should budget for personal development, not just technical skills training.
5. Create a Safe Space for Saying “I’m Stuck”
No one should feel ashamed to admit they’re stuck. When team members feel safe to ask for help, it fosters a supportive environment where everyone can grow together.
6. Reward Actions, Not Just Outcomes
Stepping out of your comfort zone deserves recognition, whether or not it leads to immediate success. Celebrate the courage to try something new, and you’ll create a culture of continuous improvement.
What Can Individuals Do?
1. Understand It’s Completely Normal
First things first—feeling like you’re not good enough is completely normal, especially when you’re stepping into new territory. Embrace it as a sign that you’re growing.
2. Be Kind to Yourself
Pay attention to your inner dialogue. Are you being too hard on yourself? Treat yourself with the same kindness you’d offer a friend in a similar situation.
3. Challenge Your Beliefs
We often say things like “I always mess up” or “I don’t understand anything.” But is that really true? Look for evidence to the contrary, and you’ll likely find you’re more capable than you think.
4. Document Your Wins
Consider creating a “Win Jar” where you write down your achievements, big or small, and drop them in. Over time, you’ll see your progress piling up, and that visual reminder can be incredibly empowering.
5. Link Your Self-Esteem to Learning
Instead of basing your self-worth on others’ opinions, tie it to something within your control—like your commitment to lifelong learning. This not only strengthens your skills but also makes you more resilient.
Just the Beginning
These ideas are just starting points—sparks to ignite deeper conversations within your organization. What kind of culture do you want to create? How can you support your team in battling imposter syndrome? The reality is, we’re stronger together.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
Comments