Most of us are as familiar with Google products as we are with our own friends: Google My Business, Google Reviews, Google Maps… But have you heard of Pointy? If not, don’t worry! Let’s break it down in a way that even your grandma could understand—because in today’s fast-paced digital landscape, it’s all about getting noticed and driving sales.
Pointy from Google? What’s That?
First up, Pointy didn’t start life at Google. Founded in Ireland, this nifty tool was acquired by Google in January 2020, and now it’s your new best friend for boosting local retail sales. Think of it as a software and hardware solution designed to help local retailers sell more products—instantly!
Pointy seamlessly connects with your existing point-of-sale system through either a physical Pointy box or a simple app download. This is especially beneficial for smaller businesses because it requires zero data entry or e-commerce expertise. As they say, “work smarter, not harder.” With around 70% of Pointy’s customers being small, independent stores, it's clear this tool is hitting the sweet spot.
“This Gadget Puts a Shopkeeper’s Most Obscure Products on Google.” — Forbes
How Does Pointy from Google Work?
Here’s where the magic happens. Pointy acts as a bridge between your barcode scanner and your point-of-sale system. Each time you scan a barcode, that product gets automatically uploaded to your Pointy Page (or what we like to call your virtual storefront). Picture it: just like filling your physical shelves, Google stocks your digital ones with product information and essential details—like store hours and contact options.
Every product scanned also gets added to your Google My Business page, making it discoverable in millions of searches for relevant keywords. Talk about visibility!
But that’s not all. Google has started promoting Pointy directly within the Google Business Profile (GBP) dashboard, inviting businesses to check their eligibility—because who doesn’t want a personal invite from Google?
Advanced Features to Boost Your Business
Let’s kick it up a notch! Pointy integrates with Google’s “See What’s In Store” feature, giving shoppers a real-time inventory of what’s available at your location. This info doesn’t just sit pretty; it gets showcased across Google’s ecosystem—Shopping, Images, Maps, and Search—maximizing your exposure.
Want to take it even further? Enter Pointy ProductAds. These bad boys turn your product data into Google PPC ads, letting you set your daily budget and target area. It’s like having your cake and eating it too!
For those who love analytics, the retailer dashboard is your new best friend. It’s packed with easy-to-understand reports that show key stats, like the most searched products and how shoppers found you. No more guessing games!
Is Pointy Right for Your Business?
If you run a brick-and-mortar store, Pointy could be the game-changer you didn’t know you needed. Here’s why:
Automatic uploads mean no tedious admin work.
It’s quick to set up, right within your Google My Business listing.
You can sell via Google without needing a full-blown e-commerce site.
Local shoppers can easily see what’s in stock.
It reaches high-intent shoppers from a distance.
Just keep in mind that you’ll need a point-of-sale system, and you’ll need to choose between a physical Pointy box or the app. Easy-peasy!
How to Get Started with Pointy from Google
Ready to jump in? Simply log into your Google Business Profile Manager and check the ‘Products’ tab on the left. If you see a promo card for Pointy, you’re in luck! If not, head straight to the Pointy website to sign up. A Pointy rep will reach out to guide you through the process—don’t worry, they won’t bite!
While you wait, why not ensure your Google My Business profile is in tip-top shape? Tools like BrightLocal’s Google Business Profile Audit can help you nail it.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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