BrightLocal Products
By Kristian Bannister
New: Pinpoint Precise Ranking Insights with Flexible Grid Points
Let’s face it—local SEO isn’t one-size-fits-all. So why are we still stuck with square grids that don’t reflect the real-world geography of our businesses? Enter flexible grid points, the game-changer that’s here to shake things up in the local search space.
It’s time to kiss those irrelevant grid points goodbye and get laser-focused on the areas that actually matter for your business—or your client’s business.
Wash Away Irrelevant Grid Points
Ever looked at a report and wondered why your search visibility grid includes points smack dab in the middle of a lake? Yeah, we’ve all been there. It’s not just a waste of credits—it’s a surefire way to confuse your clients. They’re likely to ask, “Why are we targeting people who live on boats?” Not a fun conversation.
But with flexible grid points, you can cut out the fluff and keep your reports tight and relevant. If your grid has points over water, simply remove them. Easy peasy. Now, your reports make a splash for all the right reasons.
Think Outside the Square
Cities aren’t square. They’re sprawling, irregular, and don’t fit neatly into any box—so why should your local SEO strategy? Flexible grid points let you break out of that rigid square and customize your grid to reflect the true population density of the neighborhoods you’re targeting.
This is a game-changer for businesses that need to track search visibility in densely populated urban areas or across multiple towns. Imagine a local restaurant in New York City. With flexible grid points, you can zero in on specific boroughs or neighborhoods where your potential customers actually live, work, and play.
Track Visibility in Different Regions
Got clients who serve multiple towns or regions? Flexible grid points are about to become your new best friend. Let’s say your client is an HVAC contractor based in Modesto, California, but they also serve customers in nearby cities like Sacramento, Stockton, and Fresno.
Previously, you’d be stuck with a massive grid that covered everything—including a lot of areas with low population density that don’t move the needle for your client. But now, you can tailor your grid to only cover the high-impact regions they care about, giving you clearer insights and less wastage.
And it’s not just for businesses that travel. Brick-and-mortar spots like malls, car dealerships, and tourist attractions can also benefit. By focusing on the areas where their customers actually come from, you can better showcase the true reach and impact of their business.
Make Every Grid Point Count
We’re always pushing to make our tools better, and flexible grid points are the latest upgrade we’re thrilled to roll out. We know this feature will help you track local visibility with more precision than ever before.
Flexible grid points are now available to everyone. Open up Local Search Grid, give it a spin, and see how much more effective your local SEO efforts can be.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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