By Jenny Bernarde
If you thought Google was taking a break, think again. Over the past few weeks, there have been a flurry of updates across Local Service Ads (LSAs), Google Search, and Google Business Profiles (GBP). While some changes might seem small, they could have a big impact on how you manage your local SEO. So, grab a coffee and let’s dive into what’s new and why it matters.
What’s New with LSAs and Local Ads?
1. LSA Image Carousels
Imagine you’re browsing for a local service and you see a carousel of images pop up, ready to click through. That’s what Google is now offering in some local search ads—an expanding carousel of images that takes users directly to a business’s GBP. It’s a more visual and interactive way to catch potential customers' attention.
2. LSA Photo Guidelines
Google is consolidating its photo guidelines for LSAs with those for local search, effective November 13, 2023. While the changes aren’t major, they should make it easier to ensure your photos meet Google’s standards. After all, a picture is worth a thousand clicks, right?
3. Get LSA Leads via Text
Ever wished you could get your LSA leads sent straight to your phone? Now you can. Google has added a setting that lets you receive your LSA leads via text message. Just check the box in your settings and choose the phone number you want the leads to go to. Simple, but effective.
4. New LSA Categories
Joy Hawkins recently spotted 15 new categories for LSAs. Businesses like barbershops, hair salons, nail salons, and even tattoo studios can now tap into the power of Local Service Ads. If you’re in one of these industries, it’s time to get on board.
GBP Updates and Tests: What You Need to Know
1. New GBP Attributes
Google has rolled out new attributes for business profiles, including “disabled-owned” and “indigenous-owned” tags. These join existing options like “black-owned” and “LGBT-owned.” Attributes are like mini statements about your business—they help potential customers decide if your business is one they want to support. Make sure you’re using them if they apply!
2. Auto-Updated Attributes
Some business owners have noticed that Google is automatically updating certain attributes, like payment options and COVID-19 testing center info. It’s a good reminder to regularly check your GBP to ensure everything is accurate and up to date.
3. Estimated vs. Precise Location in Search
Google is testing a feature that lets users choose between “estimated location” and “precise location” for local searches. While this isn’t a brand-new setting, the updated UI might change how searchers find your business.
4. Hotel SERP Carousel
If you’re in the hospitality industry, keep an eye out for a new test Google is running. They’ve introduced a more interactive carousel of images in hotel search results, allowing users to swipe through images directly on the SERP. This could be a game-changer for making your listing stand out.
5. Social Media Links on GBP
Back in August, Google rolled out the ability to add social media links to your GBP. Now, it’s gone global. If you haven’t added your social profiles yet, now’s the time.
6. Third-Party Booking CTA
Google is testing a new “Book Online” button for GBPs that use third-party booking software. This button links directly to the third-party service, streamlining the booking process for customers.
7. Expandable Business Groupings
In another test, Google is showing an expandable list of business categories related to your search. This feature could make it easier for users to discover businesses that fit their needs—and for your business to get noticed.
8. Food Preferences Setting
Restaurant owners, take note: Google is testing a new settings option that lets users filter search results by cuisine and dietary preferences. Previously available only in Maps, this feature is now being tested in search results directly.
9. New Local Pack Design?
Google seems to be playing around with the local pack design again. This time, they’re testing a new format where restaurant reviews and menus are shown in a card format on mobile. If you’re in the food business, this could affect how your listing is displayed.
Conclusion
Google’s constant tweaks and updates might seem like small potatoes, but they add up. Staying on top of these changes is crucial for keeping your business visible and competitive. Have you noticed any new features or tests? Join the conversation in our Facebook group, The Local Pack, and share what you’ve found!
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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