Local SEO
BrightLocal Products
By Kate Herbert-Smith
You’ve nailed down your location pages, optimized them to the hilt, and your service pages are up and running like a well-oiled machine. High-fives all around, right? But here’s the kicker—what’s next?
You don’t just sit back and relax; you keep optimizing. And we’re not talking about just tinkering with headers and title tags. Nope, we’re diving deep into the advanced tactics that separate the SEO amateurs from the pros.
That’s where the brand-new BrightLocal Academy course, How to Master Service Page Optimization, comes into play. This isn’t your typical SEO 101 fluff. We’re talking serious insights from Emily Brady, an SEO expert with over a decade of experience under her belt. She’s breaking down the strategies that will make your service pages not just good—but game-changing.
Why Should You Care About Service Page Optimization?
Let’s cut to the chase. Your service pages are the unsung heroes of your website. They’re the pages that either close the deal or lose the customer. Yet, too many businesses treat them like an afterthought, slapping on generic content and calling it a day. That’s a huge missed opportunity.
This course, led by Emily, is designed to change that narrative. She’s pulling back the curtain on advanced strategies that go beyond the basics, offering you the keys to dominate local search results.
What’s in the Course?
Throughout 11 power-packed video lessons, Emily covers:
When to Create New Service Pages: Learn how to identify the signals that scream, "It's time to expand!"
Revamping Old Service Pages: Got some underperforming pages? Emily’s got the hacks to turn them around.
Tackling Underperforming Pages: Why aren’t they pulling their weight? Emily dives into the why and, more importantly, the how to fix it.
Advanced Optimization Tactics: Forget the basics. We’re talking about the stuff that makes your service pages stand out from the crowd.
In short, this course is about taking your service pages from “meh” to “must-click.”
Who Is This For?
This course is a goldmine for SEOs and marketers who are in the trenches, making decisions about service page optimization for small and local businesses. Whether you’re at an agency, freelancing, or handling SEO in-house, this course will give you the tools to turn your service pages into conversion machines.
How to Get Started
Here’s the good news—whether you’re a BrightLocal customer or not, you can jump in on this. If you’re already with BrightLocal, just log in to your account, head to ‘Learning Resources,’ and select ‘BrightLocal Academy’ from the dropdown. If you’re not a customer, no worries—just create a free BrightLocal Academy account and you’re good to go.
Want to know more about what BrightLocal Academy has to offer? Check out their FAQs for all the details on courses, enrollment, and more.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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