Let’s be real: if you’re running or managing SEO for a business with multiple locations, things can get complicated fast. We’re not talking about your run-of-the-mill single location SEO audit. This is next level—auditing local SEO across dozens, if not hundreds, of locations. And doing it right is a game changer for your clients.
The good news? There’s a brand-new course in town: How to Perform Local SEO Audits for Multi-location Businesses. This is the first of its kind, brought to you by BrightLocal and local search expert Amanda Jordan. So, if you’ve got two locations or two hundred, this course gives you the playbook to get your SEO audits done right, every time.
Why Auditing Local SEO for Multi-location Businesses Matters
Before you roll out any SEO strategy, it’s essential to do a local SEO audit. Think of it like running diagnostics on a car. Would you start upgrading the engine without knowing what's wrong first? Nope. SEO is the same—you need to know what’s working, what’s broken, and where the opportunities lie.
And when it comes to multi-location businesses, the stakes are even higher. Each location has its own quirks, customer base, and competition. If you're flying blind without a comprehensive audit, you're just guessing. As Amanda Jordan puts it, “A local SEO audit is the foundation that will guide every strategic decision you make. Without it, you’re just throwing spaghetti at the wall.”
What You’ll Learn in the Course
This course isn’t just theory—it’s actionable. Here’s what Amanda will walk you through:
Key Questions to Ask Your Clients: Because no two businesses are the same, and what works for one won’t always work for another.
How to Identify the Right Search Terms and Keywords: You’ll learn how to drill down on the terms that matter, not just the broad stuff.
Which Local SEO Elements to Audit: From Google My Business to local citations, you’ll know what to prioritize and why it matters.
How to Audit Each Element: Get the tools and tactics to systematically check every part of the SEO equation.
Building the Ultimate Audit Report: Your clients want to see results, and you’ll learn how to package up your audit in a way that makes sense to them.
And if you’re worried this course might be too basic, think again. Whether you’re new to local SEO or you’re an advanced marketer looking to level up, Amanda covers everything in a way that’s clear, but not watered down.
The Tools You’ll Use
You’ll be using both free and paid tools throughout the course, including some BrightLocal favorites. Don’t worry, though—Amanda breaks down how to use each tool to get the maximum benefit without drowning in data. After all, a tool is only as good as the hands that wield it.
Who Should Take This Course?
In short: if you’re dealing with any multi-location business, this course is for you. Whether you’re an agency working for multiple clients or an in-house marketer responsible for several locations, this course will save you time and headaches.
Not only that, but if you’re looking to brush up on your local SEO skills or want to fine-tune your audits, this is your chance to get a leg up on the competition.
How to Join
If you’re a BrightLocal customer, great—you already have access. Just log into your BrightLocal account, go to “Learning Resources” at the top of the screen, and select “BrightLocal Academy.” You’ll find this new course under the Academy tab, ready to go.
Not a BrightLocal customer? No problem. You can still access the Academy for free. Sign up for a BrightLocal Academy account, follow the same steps, and you’ll be on your way to mastering multi-location SEO audits.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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