Local SEO
By Kate Herbert-Smith
If you’ve ever wondered how people find the best spots to grab a bite, shop, or unwind in their local area, here’s the answer: they search for "near me" recommendations. And if your business isn’t showing up in those local search results, you’re leaving money on the table.
That’s why location pages are crucial. These pages are your ticket to showing up when potential customers are searching for something they want or need right now. But not just any old page will do—you need to optimize these pages to stand out from the crowd.
We’re excited to introduce our new BrightLocal Academy course: How to Optimize Location Pages. This course is your go-to resource for mastering the art of crafting location pages that actually drive traffic and conversions. We’ve teamed up with Local SEO expert Claire Carlile to walk you through everything you need to know.
Why Location Pages Matter
So, why all the fuss about location pages? When a user searches with local intent, Google serves up local results first. That’s your chance to shine. But without a well-optimized location page, you might as well be invisible.
These pages aren’t just another type of landing page—they require a specific strategy to get them right. This course will guide you on what to include in these pages to make them not just good, but awesome.
What You’ll Learn
In How to Optimize Location Pages, Claire Carlile breaks it down into six easy-to-digest lessons:
What is a Location Page?: Understand the role of location pages in your local SEO strategy and why they’re essential for your business.
What to Include: Learn what makes an average location page great. Spoiler: It’s more than just an address and phone number.
Schema for Location Pages: Get the lowdown on how to use schema markup to help Google understand and rank your pages better.
Scaling Your Location Pages: Tips and tools for scaling your location page strategy across multiple locations without losing quality.
Monitoring and Updating: Learn how to keep your location pages fresh and relevant, because nothing kills SEO faster than outdated content.
Who Should Take This Course?
This course is perfect for anyone working with local businesses—whether you’re managing a chain with multiple locations or a single brick-and-mortar store. If your business serves customers in a hyperlocal context, this course will equip you with the skills you need to dominate local search.
How to Enroll
Ready to dive in? Whether you’re a BrightLocal customer or not, you can access this course for free. Here’s how:
BrightLocal Customers: Log into your account, click ‘Learning Resources’ at the top of the screen, and select ‘BrightLocal Academy’ from the dropdown menu. If you don’t have an Academy account yet, you’ll need to create one to enroll in the course.
Not a BrightLocal Customer? No problem! You can join BrightLocal Academy for free. Simply create an account, and you’ll be able to enroll in the course just like our customers.
Want to Learn More?
Got questions? We’ve got answers. Check out our official BrightLocal Academy FAQs here. If you have any specific questions or just want to share your thoughts, drop us a comment below. We can’t wait to see how this course helps you take your local SEO game to the next level.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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