Local SEO is a game-changer. If you’re not mastering keyword research, you’re leaving money on the table. Let’s break it down: keyword research isn’t just some buzzword tossed around at digital marketing conferences—it’s the foundation of local SEO. Think about it. How are people finding you online? Through keywords.
Every time someone types into Google, they’re looking for answers. And if your business isn’t optimized for the right keywords, you're missing out on a massive opportunity. It’s that simple. You can’t be the solution if you’re invisible.
Why Local Keyword Research Matters
You might be wondering, “What’s so special about local keyword research?” Well, in a world where small businesses are fighting tooth and nail to stand out, knowing exactly what your potential customers are typing into that search bar can set you apart.
For local businesses, it’s not enough to rank for broad terms like “plumber” or “pizza delivery.” You need to dominate location-specific keywords like “plumber in Dallas” or “best pizza delivery in Brooklyn.” People aren’t just searching; they’re searching near them.
Pro Tip: “Geo-targeted keywords are the secret sauce to owning local search results.”
The new GMB Fox Academy course, How to Master Local Keyword Research, is here to make sure you’re at the top of your game. You’ll learn how to create a keyword strategy that not only gets your business found but converts casual searchers into loyal customers.
What You’ll Learn
This course is packed with practical, no-BS advice. Whether you’re a total newbie or a seasoned SEO pro, you’re going to walk away with actionable tactics to boost your local SEO. Here’s a sneak peek at what’s inside:
Building Your Seed Keyword List – Learn how to start with the basics and build a list of terms that are relevant to your business and your location.
Using Free Tools to Expand Your Keywords – We’ll show you how to get more keyword ideas using free tools (no expensive software needed).
Creating a Comprehensive Keyword Profile – A deep dive into understanding which keywords matter most and why.
Prioritizing and Bucketing Your Keywords – Not all keywords are created equal. We’ll help you figure out which ones to target first for the biggest impact.
If this sounds like a lot, don’t worry. We’ve made it easy to follow and actionable. As course leader Claire Carlile puts it, “By the end of this course, you’ll have a solid keyword list, mapped to user intent, and ready to optimize your local SEO strategy.”
Why This Course is a Must for Your Local SEO Strategy
The internet is crowded. Local SEO isn’t just about being visible; it’s about being the first thing people see when they search for solutions in your area. This course will arm you with the tools to do just that.
We know you’re busy running a business. You don’t have time to waste on fluffy marketing tactics. That’s why we focus on what works. Local keyword research is where you should start if you want results.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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