By Kate Herbert-Smith
You’re not alone out there. Whatever you're selling—whether it's tacos, tires, or tax advice—someone else is offering something similar. So how do you make sure your business isn’t just treading water but actually leading the pack in local search results? The secret sauce? Competitor analysis.
Welcome to the latest offering from BrightLocal Academy: "How to Do Insightful Competitor Analysis for Local SEO." If you want to dominate your local market, this course, led by the inimitable Greg Gifford, is your ticket to the big leagues. Greg’s not just some guy who talks SEO; he lives and breathes it. And in this course, he’s breaking down everything you need to know to keep your business ahead of the competition.
What’s Inside the Course?
This isn’t your average SEO 101 fluff. We’re talking nine laser-focused lessons that dive deep into competitor analysis. Here’s what you’ll get:
Identifying Your Real Competition: It’s not just about who’s nearby; it’s about who’s grabbing your customers' attention online. Greg teaches you how to spot your true competitors.
Dissecting Competitors’ Digital Strategies: From website audits to review analysis, Greg shows you how to tear apart your competitors’ online presence and find their weak spots.
Using Tools to Simplify Your Process: Competitor analysis can be a slog, but it doesn’t have to be. Greg highlights the best tools to make your life easier.
Spotting Growth Opportunities: The goal isn’t just to match your competition—it’s to surpass them. Learn how to prioritize the opportunities that will give you the biggest bang for your buck.
And because this is BrightLocal Academy, you won’t just be watching videos. You’ll be engaging with interactive activities and quizzes designed to lock in your learning. Finish strong with a final exam, and walk away with a shareable certificate that shows off your new skills.
Who Should Take This Course?
Whether you’re just getting your feet wet in competitor analysis or you’ve been around the block a few times, this course has something for you. Newbies will appreciate the step-by-step guidance, while seasoned pros will pick up advanced techniques and new tools to streamline their process.
How to Get Started
Ready to up your game? Here’s how to get in on the action:
BrightLocal Customers: If you’re already part of the BrightLocal family, simply log in to your account, click on ‘Learning Resources’ at the top of the screen, and select ‘BrightLocal Academy’ from the dropdown menu. Easy peasy.
Non-Customers: No BrightLocal account? No problem. You can still join BrightLocal Academy for free. Just create an account, and follow the same steps to enroll in the course.
Want to Know More?
If you’re curious about what else BrightLocal Academy has to offer, check out the FAQs. You’ll find everything you need to know about how it works, what courses are available, and how long they take. And if you’ve got any burning questions, drop us a line or leave a comment below.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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