By Kate Herbert-Smith
Website content is the lifeblood of local SEO. Without it, you’re just a ghost in the machine—no rankings, no traffic, no conversions. To climb the search results ladder and turn clicks into customers, you need content that’s not just good, but great. But with so much conflicting advice out there, how do you know where to start?
That’s where we come in. We’ve teamed up with local SEO guru Claire Carlile to bring you a brand-new GMB Fox Academy course: How to Create Website Content For Local SEO.
Why Content Matters (and Why You Should Care)
Here’s the deal: Google doesn’t care about your business unless you’re providing value. And by value, we mean content that answers questions, solves problems, and hits the sweet spot of searcher intent. Your content should be so good that it makes Google sit up and take notice.
In this course, Claire dives deep into the world of local content—think regional landing pages, service pages, product pages, blog posts, and evergreen content. It’s not just about churning out words; it’s about crafting content that works hard for your business.
What You’ll Learn
This isn’t your average SEO course. Over eight jam-packed lessons, Claire walks you through:
Why Content is King: Understanding the power of content in local search.
Nailing Searcher Intent: How to match your content to what people are actually looking for.
Keyword Research Like a Pro: Using keywords to shape your content strategy.
Funnel-Focused Content: Creating the right content for every stage of the buyer’s journey.
Page Essentials: What every successful page needs to stand out and convert.
Claire’s not just handing you the fish—she’s teaching you how to catch them. And with her expertise, you’ll be reeling in the big ones in no time.
Who Should Take This Course?
Whether you’re running a local business, managing a multi-location empire, or just trying to get a grip on local SEO, this course is for you. It’s perfect for anyone looking to sharpen their content strategy and boost their on-page SEO game.
How to Get Started
Ready to level up? Whether you’re already part of the GMB Fox family or just dropping by, this course is open to everyone. Here’s how to jump in:
Existing GMB Fox Users: Log into your account, head to the ‘Learning Resources’ section, and select ‘GMB Fox Academy’ from the dropdown.
New to GMB Fox? No worries. You can join GMB Fox Academy for free here, and then follow the same steps to enroll in the course.
If you’re curious about what else GMB Fox Academy has to offer, check out our FAQs or drop us a line. We’re here to help you crush your local SEO goals.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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