So, you’ve got the itch to build something big. You’ve got the skills, the passion, and maybe even a few clients under your belt. But do you have the roadmap to turn that passion into a thriving digital marketing agency? If the answer is "not quite," then you’re in luck.
BrightLocal just dropped a killer new course in their Academy—How to Build and Grow Your Digital Marketing Agency. This isn’t just a bunch of fluff; it’s a step-by-step guide taught by none other than local SEO legend Greg Gifford. This guy has taken agencies from zero to millions, and he’s spilling the tea on exactly how to do it.
What’s the Deal with This Course?
This course is your go-to if you’re serious about making waves in the digital marketing space. Whether you’re a freelancer thinking about scaling up or an agency owner looking to take things to the next level, this course has got you covered.
Greg breaks down the whole process into 11 digestible lessons. Here’s a sneak peek at what you’ll learn:
1. Defining Your Agency
Figure out who you are, who you want to serve, and what services will make you stand out. Identifying your target market and building the right service packages is where it all begins.
2. Mastering the “Adult Stuff”
Let’s face it, the fun part is the marketing, but the “adulting” part—like forming your legal entity and getting your finances in order—is what keeps your agency from crashing and burning. Greg covers it all.
3. Building a Kickass Team
Your agency is only as good as your team. Learn how to hire, manage, and keep a team that’s just as driven as you are. Because at the end of the day, happy employees = happy clients.
4. Pricing Like a Pro
No more guessing games when it comes to pricing your services. Greg walks you through developing a pricing strategy that aligns with your value and ensures you’re not leaving money on the table.
5. Keeping the Engine Running
Learn how to maintain consistency with your team, your services, and most importantly, your customer base. A well-oiled machine keeps clients coming back for more.
Who Should Take This Course?
This course is tailored for freelancers who are eyeing the leap into agency life, as well as current agency owners who are hungry for growth. If you’re ready to scale but need the tools and know-how to do it right, this course is for you.
How to Get In
The best part? You don’t have to be a BrightLocal customer to get in on this action. Just sign up for BrightLocal Academy (it’s free), and you’ll get access to this course and all the other goodies they offer.
If you’re already a BrightLocal customer, you know the drill. Log in, hit up the ‘Learning Resources’ tab, and dive into the Academy. You’ll need to set up a BrightLocal Academy account, but once you do, you’re good to go.
Need More Info?
Curious about what else BrightLocal Academy has to offer? Check out their FAQs for all the details on courses, how long they take, and how to sign up.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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