Alright, folks, let’s talk about the elephant in the room—Google Analytics 4 (GA4). Whether you’re loving the new data model or grumbling about the learning curve, there’s no escaping it. GA4 is here to stay, and if you’re serious about local SEO, you need to get on board. That’s why GMB Fox is pumped to announce our latest game-changer: Google Analytics 4 Essentials for Local SEO, led by none other than the analytics guru herself, Dana DiTomaso.
Why This Course Matters
So, what’s the big deal? GA4 isn’t just an upgrade; it’s a complete overhaul of how we approach analytics. We’re talking event-based data, custom events, and a user interface that can make even the savviest marketers scratch their heads. But here’s the kicker: GA4 is packed with potential, especially when you know how to use it through a local SEO lens.
Dana DiTomaso breaks down the essentials in a way that’s practical, no-nonsense, and easy to digest. You’ll learn everything from setting up properties and data streams to mastering event tracking and using UTMs to follow your GBP and offline ads. In 22 bite-sized videos, you’ll go from GA4 newbie to pro, armed with the skills to turn your data into actionable insights.
What You’ll Learn
Here’s a sneak peek at what’s packed into this course:
The Analytics Mindset: Get your head in the game by understanding how GA4 captures data and what that means for your local SEO efforts.
Event-Based Data Model: Dive into GA4’s new way of thinking about user interactions. You’ll learn how to set up your data streams, leverage enhanced events, and even create custom ones to track what really matters to your business.
Measuring Marketing Success: Let’s talk conversions, channel groups, and UTMs. Dana walks you through how to track your GBP and offline traffic like a boss.
Customizing Reports: GA4’s reporting features can feel like a maze, but by the end of this course, you’ll be navigating it like a local. Customize your reports to zero in on what matters most to your business.
Who Should Jump In?
This course is perfect for in-house marketers who live and breathe GA4 but might still be figuring out how to get the most from it. If you’re an SEO pro at an agency without in-house analytics support, consider this course your new best friend.
How to Get Started
Here’s the best part—you don’t even need to be a BrightLocal customer to join. Just create a free account on BrightLocal Academy, and you’re in. If you’re already part of the BrightLocal family, simply log in, hit up the ‘Learning Resources’ tab, and get started.
GA4 might be a beast, but with the right tools and guidance, you can tame it—and use it to supercharge your local SEO strategy. So, what are you waiting for? Dive into the course, ace the quizzes, and earn yourself a shiny new certificate to show off your GA4 skills.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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