If you're a local business and you’re not already using local SEO to get found on Google—let's be real—you’re missing out on some serious foot traffic. Think about it: every day, 8.5 billion searches happen on Google, and about half of those have local intent. That means people are out there looking for services, restaurants, shops, and more in their immediate area. And if your business isn’t showing up, you’re handing customers over to your competitors. Ouch.
But the good news? You can fix that with local SEO, and we’ve got something that’ll get you up to speed in no time—A Beginner’s Guide to Local SEO, our brand-new course in BrightLocal Academy. Created with SEO specialist Greg Gifford (yes, the guy who knows local SEO inside out), this course is packed with everything you need to get your business noticed online.
Why Does Local SEO Even Matter?
Here’s the simple truth: local SEO helps your business pop up in search results when potential customers are looking for products or services near them. You want to be the business they find, right? Then local SEO is your new best friend.
"SEO is crucial if you want to be relevant in today’s digital world," says Greg Gifford. "If you're not optimizing for local search, you might as well be invisible." And no one wants to be invisible, especially when there are 8.5 billion chances each day for people to find you.
What You'll Learn in the Course
In A Beginner’s Guide to Local SEO, Greg walks you through everything you need to know to start owning your local search game. From the basics of SEO to optimizing your Google Business Profile (GBP), website content, and more, you’ll get the full scoop in just 12 easy-to-digest videos.
Here’s a quick hit list of what’s covered:
What local SEO is and why it’s essential
How to tell if your business needs local SEO (spoiler: it does)
The signals that boost your business’s visibility in local search results
How to optimize those signals to get more eyes on your business
Plus, you’ll get a handy workbook to track your progress and stay on top of your optimization tasks. So, no guesswork—just actionable steps that will put your business on the local map.
Who Is This Course For?
This course is perfect for agency professionals and business owners who are new to local SEO. Whether you’re just starting out or you’ve been winging it without a solid plan, this course will give you the structure and strategy you need to make real progress.
How to Get Access
Good news—it’s FREE! Whether you’re a BrightLocal customer or not, you can enroll and dive into the world of local SEO right away.
BrightLocal customers: Just log into your account, click ‘Learning Resources’, and head to the BrightLocal Academy section. From there, enroll in A Beginner’s Guide to Local SEO and start learning.
Non-customers: No problem! You can sign up for BrightLocal Academy for free. Once you’ve got your Academy account, follow the same steps to get enrolled in the course. Easy.
Ready to Level Up Your Local SEO?
In today’s digital age, showing up online isn’t optional—it’s essential. Take the guesswork out of local SEO and start making it work for your business. Don’t leave your online visibility to chance; start the course today and start seeing the results.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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