As we continue to navigate the ongoing challenges posed by COVID-19, local businesses face unprecedented hurdles. But amid the chaos, there's an opportunity for innovation, kindness, and creativity. In the world of digital marketing, particularly in Local SEO, this period has catalyzed a flurry of updates from tech giants and an inspiring response from communities rallying to support their local businesses.
Essential Updates to Keep Your Business Visible
It’s crucial to stay informed and agile during these times. Here’s a roundup of the latest updates, resources, and ideas to help you adapt your Local SEO strategy.
Tech and Tools Updates
Google's Mobility ReportsGoogle has rolled out mobility reports, providing insights into travel patterns and community movement during the pandemic. This data is invaluable for businesses looking to understand changing consumer behavior. As Google notes, "Understanding how mobility trends are shifting can help businesses adjust their offerings to better meet customer needs."
Yelp's Economic Impact ReportYelp has released a sobering report highlighting the struggles faced by the restaurant industry. It serves as a reminder of the importance of supporting local eateries. Community support can be a game-changer.
New Features from Google My BusinessIn response to changing business operations, Google is testing new features that allow businesses to highlight their services directly within their Google My Business profiles. This includes “Dine In,” “Take Out,” and “Delivery” attributes, which clarify service offerings for consumers.
Facebook's Community Support InitiativesFacebook is stepping up by allowing businesses to sell products directly through their pages, enabling them to reach customers where they are most active.
Initiatives from SEOs and Businesses
As the local business landscape shifts, SEOs and entrepreneurs are stepping up with innovative solutions. For instance, the Local Visibility System has created a reopening checklist designed to help local businesses navigate the complexities of reopening safely and effectively.
As Britney Muller from Moz emphasizes, “Adaptation is crucial. Businesses must pivot quickly to stay relevant.”
Financial ResourcesOrganizations like Cook Martin Poulson have developed financial resource centers to provide businesses with essential assistance during this crisis. Similarly, platforms like Nextdoor are promoting gift cards and delivery options to support local businesses.
Your Go-To Resource Hub
This blog will continue to be updated with the latest news and resources related to Local SEO and COVID-19. Bookmark this page for a one-stop-shop for insights and strategies that can help you weather this storm.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
Comments