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Writer's pictureAilane Joy Ferrer

Multi-location Review Management: How to Manage Business Reviews at Scale

Let’s face it—managing reviews for a single location is tough enough. But when you’re handling reviews for multiple locations (or worse, hundreds), the challenge jumps to a whole new level. Between the avalanche of reviews, the time crunch, and the need to keep responses consistent, you might find yourself reaching for that bottle of hair regrowth serum sooner than expected.


But here’s the good news: with the right tools and a solid strategy, you can manage reviews at scale like a pro. Let’s dive in and see how you can keep those five-star ratings rolling in across all your locations without losing your sanity.



Why Reviews Matter (A Lot)


Here’s the deal—reviews aren’t just nice to have. They’re critical. Almost 80% of people trust online reviews as much as a recommendation from a friend. They’re a key factor in consumer decisions, building trust, boosting your brand’s reputation, and—oh yeah—helping you climb up those all-important Local Pack rankings on Google.




The Challenges of Multi-location Review Management


Managing reviews at scale isn’t just about volume—it’s about consistency, speed, and making sure each response reflects your brand’s tone and values. Let’s break it down:


Small Scale: The Local Café Example


Say you’re managing reviews for a local chain like Café Mexicali in Colorado. Five locations, a few Google Business Profiles, and maybe a couple of other platforms like Yelp or Facebook. With a manageable number of reviews, you can probably have one person handling everything, ensuring a consistent tone and quick responses.


Large Scale: The National Chain Challenge


Now, compare that to managing reviews for a giant like F45 Training, with 650 locations across the U.S. Each of those locations has its own Google Business Profile, Yelp page, and maybe more. Suddenly, you’re dealing with an overwhelming amount of feedback from diverse customer bases, each with unique needs and challenges.


Ensuring consistent, timely responses across hundreds of locations isn’t just difficult—it’s a logistical nightmare. You need more resources, including a dedicated team or even specialized software to keep everything running smoothly.


Who Should Manage Your Reviews?


When it comes to multi-location review management, there are two main models you can choose from:


Model 1: Centralized Corporate Management


In this model, a central team handles all reviews across every location. This approach keeps communication and branding consistent across the board and makes tracking data easier. However, the downside is that the central team might not have the visibility or local insight needed to address specific issues at individual locations quickly.


Model 2: Localized Management by Individual Locations


Alternatively, each location can manage its own reviews. This model allows for quicker, more personalized responses and lets local managers address unique challenges directly. The risk? Brand inconsistency and potential damage if certain locations drop the ball on review management.


The Need for a Standardized Process


Whether you go centralized or localized, having a standardized process is non-negotiable. A clear, consistent approach to managing reviews helps maintain your brand’s identity and ensures that all issues are addressed promptly and effectively.


Here’s what a standardized process might look like:


  1. Use a Review Monitoring Tool: Gather reviews from various platforms into one dashboard.

  2. Categorize and Prioritize Reviews: Address urgent issues first.

  3. Analyze Data for Trends: Identify recurring issues and tackle them proactively.

  4. Develop Response Protocols: Set guidelines for tone, response times, and escalation procedures.

  5. Create Response Templates: Ensure consistency in messaging.

  6. Train Local Managers: Equip them to handle reviews effectively.

  7. Track KPIs: Regularly review performance metrics to refine your process.


Where Do You Get Reviews?


The big players in the review game are Google Business Profile, Facebook, Yelp, Tripadvisor, and Trustpilot. Each of these platforms has its own set of notification settings to keep you in the loop when new reviews come in. But managing reviews across multiple platforms and locations can quickly become overwhelming.


How to Monitor Reviews at Scale


You’ve got two main options: manual monitoring or using specialized tools.


Manual Monitoring


If budget is a concern, you can go old-school and manually check reviews on each platform. While it’s time-consuming, it’s a viable option for smaller businesses. Use spreadsheets to track reviews and responses, but be warned—this approach gets cumbersome as you scale.


Automated Tools


For larger businesses, automation is your friend. Tools like BrightLocal’s Reputation Manager can consolidate reviews from all platforms into a single dashboard, making it easier to manage responses, analyze trends, and maintain consistency. Some tools even offer AI-powered responses and templating to speed things up.


The Power of Efficient Review Management


Managing reviews across multiple locations might seem like a Herculean task, but with the right tools and processes in place, it’s entirely achievable. Implementing a structured approach allows your business to grow and maintain its reputation without sacrificing quality or consistency. And let’s be honest—having a system in place will save you a ton of stress (and possibly some hair).


In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.


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