In the latest episode of the Near Memo podcast, Mike Blumenthal—yes, the guy who probably knows more about Google Business Profile (GBP) than Google itself—dives deep into the trends shaping the future of Google. This isn’t just a stroll down memory lane; it’s a masterclass in understanding where Google has been and, more importantly, where it’s headed. If you care about your business’s online presence, you’ll want to pay attention.
The Evolution of Google Business Profile
Mike kicks things off by breaking down the evolution of Google Business Profile, formerly known as Google My Business. “Google has always been about one thing: controlling the user experience,” Mike explains. And boy, has it done just that. Over the years, Google has fine-tuned its algorithms, upped its game in local search, and made sure that if you’re not on GBP, you might as well not exist.
But what’s interesting—and a bit terrifying—is how Google’s focus is shifting. Mike hints at a future where ads and monetization play a much bigger role in GBP. “Google’s got to pay the bills somehow,” he quips, but it’s clear this could mean big changes for businesses that rely on organic traffic. The days of free lunch might be numbered, and businesses need to start thinking about how they’ll adapt when Google starts charging for features that are currently free.
The Importance of Images in GBP
Next up, Mike dives into the importance of images in Google Business Profiles. If you thought a couple of grainy photos from your iPhone 6 were enough, think again. “Images are becoming increasingly important in search,” Mike says, noting that high-quality images not only help your profile stand out but also play a role in local SEO.
“Google loves images,” Mike adds, and it’s not just about aesthetics. High-quality images can boost your visibility, attract more clicks, and ultimately, drive more business. The takeaway? Invest in good photography and make sure your GBP is packed with visuals that tell your brand’s story.
What Consumers Really Care About in Reviews
Here’s where things get really interesting. Mike drops a surprising bombshell: “Consumers don’t care as much about the star rating as you think.” Instead, it’s the content of the reviews that matter most. People are looking for specifics—what the experience was like, how the service was, and whether the business delivered on its promises.
“Think about it,” Mike says, “a three-star review that’s detailed and thoughtful is way more valuable to a potential customer than a five-star review that says, ‘Great service.’” So, the next time you ask a customer for a review, encourage them to be specific. It’s those details that can make or break a sale.
What’s Next for Google Business Profile?
So, where is Google taking us next? Mike predicts a future where the line between organic and paid results becomes even blurrier. “Google’s going to keep pushing ads, but they’ll do it in a way that feels organic,” he says. That means businesses will need to stay sharp, continuously optimizing their profiles, and yes, possibly budgeting for more paid placements.
Mike also teases some upcoming consumer research from Near Media that could change how we think about search behavior. “The way people search is evolving, and businesses need to evolve with it,” he warns. If you’re not staying ahead of the curve, you’re falling behind.
Final Thoughts
Mike Blumenthal’s insights are a wake-up call for anyone relying on Google Business Profile to drive their business. The landscape is shifting, and those who adapt will thrive. Whether it’s investing in better images, encouraging detailed reviews, or preparing for a more monetized GBP, the time to act is now.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
Комментарии