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Writer's pictureAilane Joy Ferrer

Mastering Local Business Listings: Your Essential Guide

Let’s paint a picture: You’re out of your favorite coffee beans. You check Google, see that the local café down the street is open, and head over. But when you arrive, the doors are locked, and a sign reads “Closed for Maintenance.” Frustrating, right?


Now flip the script. You’re the café owner. You just lost a sale, and possibly a loyal customer, because your business listing wasn’t up-to-date. Worse yet, they might drop a 1-star review, tanking your online reputation in the process.


This isn’t just a hypothetical situation—it’s happening every day. According to the Business Listings Trust Report, a whopping 63% of consumers say they’ll ditch a business entirely if they find incorrect information online. That’s a lot of missed opportunities, all because of a simple oversight.



The Power of Accurate Listings


Getting your business listings right isn’t just about avoiding angry customers. It’s about driving consistent foot traffic, building trust, and ensuring that when people look for you, they find exactly what they need—when they need it.


That’s where GMB Fox steps in. We’ve just launched a killer new course: How to Clean Up and Manage Local Business Listings. It’s everything you need to keep your business info accurate, consistent, and optimized for search.


What You’ll Learn


In collaboration with Local SEO expert Claire Carlile, we’ve put together a six-part video series that covers all the bases:


  • The Importance of Accurate Listings: Why it matters and how it impacts your bottom line.

  • Auditing Your Listings: Step-by-step guidance on how to assess your current listings and identify issues.

  • Tools of the Trade: A breakdown of the best tools and resources to streamline your listing management.

  • Handling Duplicates and Inconsistencies: Practical strategies for cleaning up your online presence.

  • Optimizing for Visibility: Tips to ensure your business isn’t just found but chosen by customers.


Claire doesn’t just talk the talk—she walks the walk. “Accurate business listings aren’t just a nice-to-have; they’re a necessity,” she says. “If you want to win in local search, it’s all about consistency and reliability.”


Who’s It For?


Whether you’re an SEO agency pro managing multiple clients or a small business owner handling everything on your own, this course is tailored to you. It’s designed to give you the confidence and tools to take control of your online presence and keep your business listings sharp and effective.


How to Get Started


Jumping in is easy. If you’re already with GMB Fox, you’ve got instant access to the course through your account. Just log in, head to the Learning Resources tab, and dive into the BrightLocal Academy.


Not a customer yet? No worries. You can still access the course for free by signing up for a BrightLocal Academy account. It’s straightforward, and you’ll be among the first to know when new courses drop.


Ready to Level Up?


This isn’t just about ticking a box—it’s about elevating your business. Keeping your listings accurate and optimized can make the difference between a customer walking through your doors or your competitor’s.


So, are you ready to clean up your listings and start driving real results?


In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.

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