By Abigail Leow
Local Search Roundup – May 2023
Welcome back to the Local Search Roundup! This month, the digital landscape was buzzing with changes, from Google Business Profile (GBP) tweaks to Microsoft Bing rolling out new features. If you’re in the local SEO game, buckle up, because we’re diving into the biggest stories that hit search in May 2023. Spoiler: there’s a lot to unpack.
Google Business Profile: The Latest Scoop
1. Google Testing Text Verification for GBP
Google might be making verification as easy as texting your mom. Some business owners started receiving text messages from Google Support, asking them to verify their GBP details. While this could be a game-changer in streamlining verification, Google hasn’t officially confirmed these messages, leaving many of us scratching our heads. Is it legit or just another curveball from the digital giant?
"It’s like getting a text from an old friend but not being sure if it’s really them." – Molly Youngblood, Local SEO Pro
2. “Request a Quote” Button Gets a New Home
If you’re in the habit of asking for quotes, you’ll notice that the “Request a Quote” button has shifted positions in local search results. Now, it’s nestled next to the Website, Directions, Save, and Call buttons, making it easier for users to take action. Google’s small tweak could lead to big wins for businesses that thrive on customer inquiries.
3. Overlay Interface for Business Listings
Google’s playing around with a new interface for business profiles. Instead of redirecting users to Google Maps when they click on a listing in the local pack, an overlay with more details pops up in the search results. This could impact your Google Map views metrics, so keep an eye on your Insights.
"It’s like window shopping, but now the window comes to you." – Colan Nielsen, SEO Analyst
4. Personal Reservations on GBP Listings
Got dinner plans? Now you can see your reservations directly on the restaurant’s Google Business Profile listing. This feature integrates reservations made through ‘Reserve with Google’ into the GBP, making it easier for users to keep track of their plans. It’s a small but sweet touch for those of us who live by our Google calendars.
5. Copy Menu Feature for Restaurants
For restaurant owners, Google has introduced a “Copy Menu” function that lets you import menus from other sources on the web. While it’s not perfect, it’s a massive time-saver and could lead to more comprehensive menu listings in the local pack. Hungry customers will thank you.
6. New Tips to Avoid Bulk GBP Verification Delays
For those dealing with multiple locations, Google’s updated help document now offers new tips to speed up bulk verification. Using official domain emails, matching addresses on your website, and being precise with address details are just some of the ways to avoid those dreaded delays.
What’s Shaking in Local Search?
Yelp’s New Features: User Experience on Steroids
Yelp is stepping up its game with three new features aimed at boosting user engagement. From a satisfaction-guaranteed program for home services to advanced AI-driven search functionalities and even video reviews, Yelp is making sure it stays relevant in the competitive local search market.
Google’s Primary Category Takes Center Stage
In the wake of Google’s March 2023 core update, it seems the primary category of your GBP has become a critical ranking factor. Businesses are seeing shifts in visibility based on their primary category choice, so it might be time to revisit your selections and make sure you’re aligned with what’s driving traffic.
Bing’s Big Moves
Professional Service Ads Go Global
Microsoft is rolling out Professional Service Ads globally, covering industries like insurance, real estate, and home services. If you’re in one of these verticals, it’s time to explore how these ads can drive more qualified leads to your business.
Bing Adds Site Names and Favicons
Bing is taking a page out of Google’s book by adding site names and favicons to search results—well, sort of. This feature is still in the rollout phase, so depending on where you are, you might not see it just yet. But it’s a step in the right direction for making search results more visually appealing and easier to navigate.
The Future of Local Search
As we wrap up May, it’s clear that both Google and Bing are making moves that will impact how local businesses show up in search. Whether it’s new verification methods, enhanced features on GBP, or even changes to how ads are displayed, staying ahead of these trends is crucial.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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