Google My Business (GMB) is more than just a free listing—it's the gateway to local customers finding your business, trusting it, and walking through your door (virtually or literally). In fact, businesses that optimize their GMB listings are 70% more likely to attract local customers. But here’s the catch: most people are getting it wrong.
At GMB Fox, we don’t just help you set up a profile—we help you own your market on Google. It’s all about being at the top of search results when your customers are looking for what you offer. Let’s break down how you can supercharge your GMB presence and why most businesses miss the mark.
First Things First: Categories Matter More Than You Think
One of the biggest mistakes people make on GMB is picking the wrong categories. Don’t just slap on a generic term and call it a day. “Choosing the right category is like choosing the right audience,” says Jason Brown, GMB expert and spam-fighter extraordinaire. It’s about telling Google exactly what you do and who you want to serve.
So, how do you nail it? Use both primary and secondary categories strategically. If you’re a bakery that also does catering, list both. If you only focus on vegan products, make that clear. The more specific, the better.
Reviews: Your Secret Weapon for Climbing the Ranks
Everyone knows reviews matter, but few know just how much they matter. In the words of Sam Parr, “Your customers are your best marketers—if they love you, they’ll sell for you.” Encouraging reviews isn’t just a reputation booster; it’s an SEO strategy. Google prioritizes businesses with active, fresh reviews, especially the ones that respond to their customers.
Tip: Don’t just ask for reviews—make it easy for your customers to leave them. GMB Fox's automated review requests make sure your customers don’t forget to sing your praises after a stellar experience.
Don’t Let Spam Ruin Your Rankings
Spam listings are rampant, and if you're not careful, they can steal your hard-earned spot on Google’s map. Businesses can falsely claim your location, flood the map with fake listings, or drown you out with keyword stuffing. Jason Brown knows all about spam and how to fight it. “Report spam like your business depends on it—because it does,” he says.
GMB Fox has the tools to help you not only fight spam but prevent it from affecting your ranking in the first place. We monitor your local landscape and take action when needed to protect your territory.
Optimizing for Service-Area Businesses
If you don’t have a physical location (or you serve a wide geographic area), GMB has some unique challenges for you. But here’s the good news: with the right setup, you can still dominate local search. You just need to get smart about how you display your service area and keep your profile clean and consistent.
At GMB Fox, we specialize in fine-tuning service-area businesses’ GMB profiles so they reach their customers where it counts. Whether you're a mobile mechanic or a traveling dog groomer, we’ll help you land on the map (literally) when people are searching for your services.
Why Consistency Is King
It’s not just about creating your GMB profile and walking away. Consistency across all your online platforms is crucial. Google loves data that matches, whether it’s your business name, address, or phone number. Even small inconsistencies can hurt your ranking.
GMB Fox’s platform ensures that every detail of your online presence is consistent and optimized. From Google to Yelp, Facebook to your website, we’ve got you covered.
GMB During the Pandemic: What’s Changed?
The pandemic changed how Google My Business works. With temporary closures, fluctuating hours, and safety protocols, it's more important than ever to keep your listing updated. If customers show up and find outdated info, that trust is broken instantly.
GMB Fox ensures your profile is always accurate. We’ll update your hours, safety measures, and any new service offerings so your customers know exactly what to expect.
The Bottom Line: Own Your Local Market
Local search is a battlefield, but you don’t have to go in unarmed. GMB Fox gives you the tools to not just compete but dominate. Whether it’s managing reviews, optimizing your categories, or fighting spam, we’ve got the expertise to elevate your business.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
Comentários