In the digital marketing world, if you're not leveraging local search, you're missing out on a goldmine of opportunities. A recent survey confirmed what savvy marketers have known for years: local search and organic search deliver the greatest return on investment (ROI) compared to any other channels.
As Myles Anderson puts it, “Local search delivers visibility to high-intent local customers,” and that’s the secret sauce to driving traffic and, ultimately, sales.
The Local Search Advantage
Let’s break down some key findings from our recent ‘Local Clicks & Calls’ survey, which gathered insights from 477 respondents who manage over 8,200 locations. The survey revealed that 34% of local business owners prefer local search over any other marketing channel. That’s not just a statistic; it’s a clarion call for businesses to sharpen their local SEO strategies.
Local search doesn’t just drive traffic; it drives quality leads. In fact, organic and local searches are cited as delivering the highest quality leads while social media channels like Facebook and Twitter fall flat in this regard.
Why Local SEO Matters
When you invest in local SEO, you're putting your business in front of customers precisely when they need your services. This high-intent interaction results in significantly more clicks and calls than any display ads or social media efforts. In the same vein, respondents reported that local search accounts for an impressive 26% of all phone calls to businesses.
But why is this so? It comes down to visibility. When customers search for services nearby, they want immediate results—and if your business isn’t optimized for local search, you risk losing out to competitors who are.
The ROI Perspective
It’s no secret that ROI is king in marketing. Our survey reaffirmed that local search and organic search not only deliver the best ROI but also require the most time and effort. The biggest takeaway? The investment pays off. If you’re spending your resources on social media or display ads with low ROI, you’re likely leaving money on the table.
Myles Anderson emphasizes the importance of understanding where to allocate marketing dollars: “These findings provide useful insights to help our customers make more informed decisions.” By reallocating efforts towards local and organic search, businesses can enhance their visibility and attract more customers.
The Final Word
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing so you can focus on what truly matters: growing your business.
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