If you missed our latest Local Search Clinic, don’t worry—we’ve got you covered. On March 30, 2023, we hosted an hour-long session with none other than Elizabeth Rule, SEO Analyst at Sterling Sky and one of the sharpest minds in local SEO. Trust me, you’re going to want to hear what she had to say. We dug deep into everything from Google Business Profile (GBP) verification to the role of AI in location pages, and Elizabeth didn’t hold back on the insider tips.
The GBP Verification Maze: How to Navigate It
“Getting your Google Business Profile verified is like trying to solve a Rubik’s cube blindfolded,” Elizabeth joked during the clinic. But in all seriousness, GBP verification can feel like a never-ending process of guesswork and frustration. Elizabeth broke it down for us, explaining that the key to a smooth verification process is preparation.
“Make sure your business information is airtight before you even hit that ‘verify’ button,” she advised. “That means matching your business name, address, and phone number (NAP) exactly across all platforms.”
She also highlighted the importance of keeping an eye on potential red flags that could delay your verification. For instance, if your business has recently moved or changed its name, it’s crucial to update all online directories and aggregators beforehand to ensure consistency.
Optimizing Your GBP: The Small Tweaks That Make a Big Difference
Once you’re verified, the real work begins—optimization. Elizabeth didn’t mince words when she said, “Your Google Business Profile is your first impression online. Don’t screw it up.”
She emphasized the importance of nailing your primary category and using all the available fields to your advantage. “People often overlook attributes and services,” she pointed out. “These are not just filler fields; they’re opportunities to rank for more relevant searches.”
Elizabeth also stressed the need for ongoing maintenance. “This isn’t a set-it-and-forget-it situation,” she warned. “Regularly update your photos, respond to reviews, and keep your business hours accurate. Google loves active profiles.”
The Role of AI in Location Pages: The Future Is Now
When it comes to AI, Elizabeth was clear: It’s not a passing fad; it’s the future of local SEO. “AI is going to change the way we create and optimize location pages,” she said. “But don’t panic—it’s not about replacing human creativity; it’s about enhancing it.”
She explained how AI can help in generating content that’s both relevant and optimized for local search. “AI tools can analyze search patterns and suggest keywords that might not be on your radar,” she noted. “But remember, AI is a tool, not a crutch. You still need to inject personality and local flair into your content.”
Becoming a Google Product Expert: Elizabeth’s Journey
One of the standout moments of the clinic was when Elizabeth shared her journey to becoming a Google Product Expert. “It wasn’t an overnight thing,” she admitted. “It took years of being active in the community, helping others, and staying on top of the latest changes in the Google ecosystem.”
Her advice to aspiring Google Product Experts? “Be curious, be helpful, and be patient. It’s about building a reputation for being a go-to resource, not just for the title.”
Missed the Clinic? Watch the Replay
If you couldn’t make it to the live session, don’t sweat it. You can catch the full replay of the Local Search Clinic with Elizabeth Rule and soak in all the knowledge at your own pace. Whether you’re struggling with GBP verification, looking to optimize your profile, or curious about how AI can boost your local SEO game, this clinic has something for everyone.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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