If you’re in the local SEO game, you know it’s a constant balancing act—juggling Google Business Profiles, managing reviews, optimizing location pages, and keeping your website in top shape. But wouldn’t it be great to get some expert advice on how to do it all better?
Well, you’re in luck. In our latest Local Search Clinic, SEO Analyst Elizabeth Rule from Sterling Sky drops some serious knowledge bombs on the nitty-gritty of local SEO. Hosted by Claire Carlile, this session is packed with insights that can help you fine-tune your strategy and stay ahead of the competition.
Google Business Profile: The Backbone of Local SEO
Let’s not beat around the bush—Google Business Profile (GBP) is the backbone of your local SEO efforts. Elizabeth doesn’t mince words when she says, “If your GBP isn’t optimized, you’re leaving money on the table.” From getting the basics right to advanced tips for maximizing visibility, Elizabeth covers it all. Whether it’s making sure your NAP (Name, Address, Phone Number) is consistent or utilizing all available features like GBP Posts, this session has you covered.
Location Pages: More Than Just a Landing Spot
Your location pages aren’t just placeholders—they’re powerful tools for driving local traffic. Elizabeth highlights the importance of creating unique, detailed content for each location. “Generic content doesn’t cut it anymore,” she warns. “Google wants to see that you’re providing real value to users searching for local information.” She also touches on the importance of integrating schema markup to give search engines all the context they need to rank your pages higher.
Review Management: The Unsung Hero of Local SEO
Managing reviews might seem like a chore, but according to Elizabeth, it’s one of the most impactful things you can do. “Reviews aren’t just for building trust—they’re a direct ranking factor,” she points out. During the clinic, Elizabeth walks through best practices for responding to reviews, encouraging more positive feedback, and leveraging reviews across your digital properties.
Your Website: The Hub of Local Search
Of course, all roads lead back to your website. Elizabeth stresses that your website needs to be the central hub of all your local SEO efforts. “Your GBP and location pages should feed into your website, driving traffic and conversions,” she says. She also discusses the importance of mobile optimization and ensuring your site is fast and user-friendly—key factors that Google increasingly prioritizes in search rankings.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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