By Jenny Bernarde
If you’re in the local SEO game and missed our recent clinic with Elizabeth Linder, SEO Strategist at Kick Point, don’t worry—we’ve got you covered. We sat down with Elizabeth to dig deep into the intricacies of local search, from understanding modern search habits to optimizing your Google Business Profile with the right local keywords. Here’s a breakdown of what you missed, plus some golden nuggets you can apply to your strategy right now.
The Modern Searcher: Who Are They?
First off, Elizabeth gave us a reality check on how search habits have evolved. Gone are the days when people just typed a few words into Google and hoped for the best. Today’s searchers are smart, specific, and they know what they want. They’re using long-tail keywords, voice search, and even phrases like “near me” with alarming precision.
“People aren’t just looking for ‘coffee shops’ anymore,” Elizabeth pointed out. “They’re looking for ‘best organic coffee shop with Wi-Fi near me.’ Your local SEO strategy needs to reflect that level of specificity.”
Nailing the Right Local Keywords
When it comes to local SEO, it’s not just about sprinkling your city’s name across your website and calling it a day. Elizabeth emphasized the importance of understanding the nuances of local keyword research.
“You’ve got to think like your customers,” Elizabeth explained. “What are they searching for? And more importantly, how are they searching for it? Maybe they’re using slang or regional terms that you haven’t even thought about. Get into the mindset of your local audience.”
One pro tip she shared was using tools like Google Trends and AnswerThePublic to get a better grasp of local search queries. And don’t forget to update your Google Business Profile with these keywords—every little bit helps.
Tracking the Right KPIs for Local SEO
Let’s talk numbers. Sure, everyone loves a good ranking boost, but are you tracking the KPIs that matter? Elizabeth walked us through the essential metrics to keep an eye on.
“It’s not just about rankings,” Elizabeth said. “Focus on metrics like click-through rates, local pack appearances, and user engagement. These tell you more about how well your local strategy is working.”
She also touched on the importance of tracking calls and direction requests from your Google Business Profile. These are often the real indicators of whether your local SEO efforts are translating into foot traffic and, ultimately, sales.
Elizabeth’s Top Takeaway
To wrap up, Elizabeth left us with this killer advice: “Don’t set it and forget it. Local SEO is an ongoing process. Stay on top of trends, update your content regularly, and always be thinking about what your local customers need.”
If you missed the live session, don’t worry—you can still catch the replay here.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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