Ever wondered what really goes on behind the scenes at big franchises and enterprise businesses? You know, the ones that seem to have it all together from the outside but are powered by a small, scrappy team behind the scenes? If you’ve been itching to crack the code on how these giants navigate the complex world of local search, you’re in for a treat.
Meet the Unsung Heroes of Franchise Management
Welcome to “Local Search at Scale: Trials & Triumphs,” a new series where we dive deep into the world of multi-location businesses. No fluff, no flash-in-the-pan strategies—just real, inspiring stories from the people who make things happen in the franchise and enterprise world. These are the unsung heroes, the folks who are in the trenches every day, making sure everything runs smoothly.
In this inaugural episode, Ben Fisher, a Diamond Google Business Profile Product Expert and the brains behind Steady Demand, sits down with Jill Villejoin, the powerhouse Director of Marketing at SystemForward. Jill has seen it all when it comes to managing marketing for franchises like Pop-A-Lock and TemperaturePro. She’s here to share her wisdom on how to keep the wheels turning at scale, even with a lean team.
How to Manage Franchise Marketing with a Small Team
You might think that running marketing for multiple franchise locations requires a massive team, but Jill Villejoin proves otherwise. “It’s all about efficiency and knowing where to put your resources,” she says. With a small but mighty team, Jill oversees everything from national-level strategies to local SEO initiatives. Her secret? Strong relationships with franchisees and a laser focus on what truly moves the needle.
Getting Franchisees On-Board with Local SEO
One of the biggest challenges in franchise marketing is getting buy-in from franchisees on local SEO. Jill’s approach is all about education and communication. “You have to show them the value,” she explains. By providing clear, data-backed insights, Jill helps franchisees understand why local SEO is critical to their success. It’s not just about being online; it’s about being found by the right customers at the right time.
Who Does What in Franchise Management?
Navigating the world of franchise management can feel like herding cats. But Jill’s got it down to a science. She breaks down roles and responsibilities so that everyone knows who’s doing what. “Clarity is key,” Jill says. When everyone understands their role, from the corporate team to individual franchisees, things run much smoother, and it becomes easier to scale successful strategies across multiple locations.
Why Scalability Is Crucial for Vendors and Technologies
Scalability isn’t just a buzzword—it’s a necessity in the world of franchise marketing. Whether it’s choosing the right marketing vendors or implementing new technologies, Jill emphasizes the importance of scalability. “You need solutions that grow with you,” she advises. For Jill, that means partnering with vendors who understand the unique challenges of multi-location businesses and can deliver results at scale.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
Comments