Ready to Dominate Multi-location Marketing? Here’s How
We just wrapped up an epic Live Masterclass with none other than Andrew Shotland from Local SEO Guide, and let me tell you, it was pure gold. If you’re managing marketing for multiple locations and want to crush it in local search, you missed out—but don’t worry, we’ve got the replay for you!
Andrew broke down his tried-and-true approach to multi-location marketing strategy, sharing the secrets that have helped countless businesses rise to the top of Google’s search results. Whether you’re new to the game or a seasoned pro, there were takeaways for everyone. Here’s the lowdown on what went down.
Keyword Intent: Stop Guessing and Start Winning
Let’s face it, keyword research can feel like shooting in the dark. But Andrew emphasized the importance of understanding keyword intent for each location. It’s not just about throwing darts at a board; it’s about hitting the bullseye every time. “The key is knowing what your customers are really searching for in each specific location,” Andrew said. He shared techniques for identifying the exact phrases that potential customers are using and tailoring content to match that intent.
Location Pages: Build Them Right or Don’t Bother
If you’ve been sleeping on your location pages, it’s time to wake up. Andrew stressed that poorly optimized location pages are like leaving money on the table. “Your location pages are your secret weapon,” he said. “But only if they’re done right.” He walked us through the essentials—unique content for each page, clear calls to action, and local schema markup to boost your visibility. These pages aren’t just a nice-to-have; they’re the cornerstone of a successful multi-location strategy.
Google Business Profile: The Silent Game-changer
Here’s the thing: Google Business Profile (GBP) isn’t just a box to tick off your SEO checklist—it’s a powerhouse tool for driving local traffic. Andrew shared insider tips on how to optimize your GBP for each location, from getting your categories right to encouraging customer reviews. “If you’re not leveraging Google Business Profile, you’re missing out on a huge chunk of local traffic,” Andrew pointed out. And trust me, you don’t want to miss out.
Your Questions, Answered
One of the best parts of the session? Andrew took the time to answer some burning questions from attendees. From troubleshooting underperforming location pages to tips on handling duplicate listings, Andrew didn’t hold back. “The devil’s in the details,” he said, wrapping up the Q&A with actionable insights that you can apply to your strategy right now.
Catch the Replay
Missed the live session? No sweat. You can still catch the replay and soak up all the knowledge Andrew dropped. This is one you’ll want to watch, rewatch, and then watch again.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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