By Jenny Bernarde
Google Business Profile (GBP) suspension—two words that can make any local business owner break out in a cold sweat. Imagine logging into your account only to find your lifeline to local customers has been cut off. Nightmare, right? But don’t worry, we’ve got you covered.
In our latest masterclass, we teamed up with local SEO heavyweights Ben Fisher, VP and Founder of Steady Demand, and Sherry Bonelli, Owner of early bird digital marketing, to give you the inside scoop on everything you need to know about GBP suspension and reinstatement.
The GBP Suspension Panic: What to Do When You’re in the Hot Seat
Let’s face it—GBP suspension can feel like the digital equivalent of getting a flat tire in the middle of nowhere. But here’s the thing: panicking won’t get you anywhere. Instead, Fisher and Bonelli stressed the importance of staying calm and following a methodical approach.
According to Ben, "The first thing to do when you find out your GBP has been suspended is to pause and evaluate what might have triggered it. GBP suspensions often happen due to violations of Google's guidelines, but not all hope is lost."
Why Did My GBP Get Suspended? Common Culprits
So, why did your GBP get the digital axe? According to Sherry, the reasons can range from the obvious to the downright sneaky.
"One of the most common reasons for suspension is inconsistent business information across different platforms. Google’s all about trust, and if your details don’t match up everywhere, it raises a red flag," she says.
But it’s not just mismatched details that can get you in trouble. Fisher pointed out that listing multiple businesses at the same address, using a PO box, or even making too many edits in a short period can all trigger a suspension. "Google’s algorithms are sharp, and they’re constantly looking for signs of manipulation or dishonesty," he adds.
The Reinstatement Process: Getting Back in Google’s Good Graces
Here’s the good news: suspension isn’t the end of the world. But the reinstatement process? That can feel like running a marathon in a maze.
Fisher and Bonelli walked us through the new reinstatement process that’s rolling out across the US, making it clear that patience is key. "The reinstatement process requires thorough documentation and absolute clarity. If your business name, address, or phone number has changed, you need to provide proof of that change," says Sherry.
Ben chimed in with a pro tip: "When you submit your reinstatement request, make sure you’re providing more information than Google asks for. The more evidence you can give that your business is legit, the faster you’ll get reinstated."
Avoiding GBP Suspension: Proactive Measures You Can Take
Want to avoid ever needing to go through the reinstatement process? Of course you do. The best way to deal with a suspension is to avoid it altogether.
According to our experts, staying updated with GBP guidelines is a must. "Google’s guidelines aren’t static—they change, and sometimes without much warning. Make it a habit to review them regularly," Sherry advises.
Ben added that consistency is your best friend. "Ensure your business information is consistent across all platforms, don’t over-optimize your listing, and avoid any practices that might seem like you’re trying to game the system."
Final Thoughts
GBP suspensions are scary, but they don’t have to be fatal for your business. By staying informed, following the rules, and acting swiftly if something goes wrong, you can keep your GBP—and your business—thriving.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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