By GMB Fox
When you’ve got a business with multiple locations, nailing your local SEO strategy can feel like walking a tightrope. You need to give each location its unique voice while still keeping everything aligned at the corporate level. Sounds tricky, right? Enter Krystal Taing, Uberall’s multi-location SEO guru, who’s cracked the code on making this balancing act work.
In a recent chat, Krystal dives into her passion for multi-location SEO and spills the beans on her top strategies for scaling success without losing that all-important local touch. Here’s what you need to know.
The Art of Localizing at Scale
Krystal’s first piece of advice? “You have to make each location feel like its own entity, even if it’s part of a bigger brand.” It’s about finding that sweet spot where local charm meets corporate consistency. She emphasizes the importance of avoiding cookie-cutter approaches that strip away the local flavor. “If every location sounds the same, you’re missing out on connecting with your audience in a meaningful way.”
So, how do you strike this balance? Krystal suggests starting with the basics: ensuring each location has its own Google Business Profile (GBP) that’s fully optimized and tailored to the local area. But don’t stop there. “Think about the unique selling points of each location and highlight them,” she says. Whether it’s a local landmark, community event, or just the vibe of the neighborhood, these details matter.
Bulk Uploading: The Unsung Hero
For those managing multiple locations, the idea of manually updating each one might sound like a nightmare. But Krystal has a solution: bulk uploading. “Even if you’ve only got a couple of locations, bulk uploading saves time and ensures consistency,” she explains. This tool lets you manage data like business hours, addresses, and other crucial details across all your locations in one go, minimizing errors and keeping everything streamlined.
And let’s be honest, in the world of multi-location SEO, time is money. The more you can automate and systematize, the better.
Testing, Testing, Testing
One of Krystal’s biggest pet peeves? The “set it and forget it” mentality. Local SEO is not a one-size-fits-all game, and what works in one location might flop in another. That’s why she’s a big advocate for continuous testing. “You need to be willing to experiment across different locations,” she says. “Test different content, different keywords, and different approaches to see what resonates best with each local audience.”
Krystal’s advice is simple but powerful: keep tweaking and refining your strategy. Don’t be afraid to pivot if something isn’t working. And most importantly, always be on the lookout for new opportunities to connect with your local customers.
The Road Ahead
As the conversation wrapped up, Krystal left us with a powerful reminder: “Multi-location SEO is all about finding that balance between local authenticity and corporate efficiency. It’s not easy, but when you get it right, the results speak for themselves.”
So whether you’re managing two locations or two hundred, Krystal’s approach to multi-location SEO is worth paying attention to. It’s about being strategic, staying flexible, and always keeping your local audience at the forefront of your efforts.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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